Real estate investors know that direct mail is no longer the best way to get leads on investment properties. The best way to connect with real-time leads is online. LeadPropeller helps you capitalize on this trend to stay ahead of the pack. Read on to learn how.
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This is exactly what LeadPropeller offers real estate investors: Quality lead generation using a customized website designed to bring sellers to your doorstep. Read on to learn how LeadPropeller can make your business more efficient.
After all, you need all the relevant information before deciding to sign up. We’ll cover the basics, benefits, features, and pricing to help you determine if LeadPropeller is right for you.
What is LeadPropeller?
In a nutshell, LeadPropeller is an easier way for real estate investors to create lead generation websites to attract motivated sellers. The platform was founded by Danny Johnson, an influential real estate investor and owner of Flipping Junkie.
Each LeadPropeller website comes loaded with features and access to an industry-leading support team. Even investors with zero web design, web hosting, or inbound marketing experience can easily use LeadPropeller.
The platform is similar to tools like OnCarrot, Realeflow, REI Blackbook, and DoneDealWebsite. Read on to learn what sets LeadPropeller apart from the pack to help you decide if it’s right for your business.
Benefits of Using LeadPropeller
LeadPropeller has been quite successful helping real estate investors connect with leads using custom websites. Keep reading to learn the benefits of using LeadPropeller to get more real estate leads for any investor or home flipping business.
More effective marketing strategies
Ads and outbound marketing are more prevalent now than ever. This means that your direct mail lead has not only seen hundreds, maybe thousands, of ads that same day, but they’ve probably seen direct mail from real estate investors before – and ignored it.
I receive letters every day from investors trying to buy my rental property. And they are all the same. I don’t even look at who they’re from, I just toss them in the trash.
Every day, people are getting better at tuning out advertisements and direct marketing strategies. So, it’s no surprise that the most successful companies rely on inbound marketing to connect with the best leads.
This is what sets LeadPropeller apart: It’s a simple way to attract inbound leads that don’t need to be tracked down and convinced to sell.
A professional look
Property investor websites have to draw leads in. Badly designed and poorly managed sites can actually drive leads away to other investors. Keep in mind that 75% of people admit they judge a company’s credibility based on the appearance of their website.
I can attest to this. I run this website and think I’ve done a great job at making it look professional. When I’m doing product reviews and I see a company website that looks like it’s from the 90’s, I can’t help to wonder how the company is still in business.
After all, if the website is less-than-stellar, I can’t help but wonder how bad the product will be. On the other hand, when I see a website with awesome features and clean and crisp layout, I assume the product will be stellar.
Regardless, sellers want to work with investors that are professional, knowledgeable, and can help move the process along faster. Having a website that looks professional and attractive is crucial to attracting sellers.
The design and overall look of the site are important, and LeadPropeller gives you access to several templates to help you make your site look its best. The URL of your website is also important. You can guess why a website like www.homebuyer.freewebsite.net would repel sellers.
It looks like it’s part of a scam! However, a professional domain name and URL appearance, like www.thehomebuyer.com, looks great to visitors. In turn, it helps convince sellers you’re an expert they should do business with.
Ease of use
When you use LeadPropeller, you don’t need to have any experience building, setting up, or ranking a website in search engines. Signing up takes care of your website domain, custom email addresses to match your website, fresh website content, a local phone number, and more.
Simply sign up, pay the fee, and you’ll have your new real estate website up and running (and therefore generating leads) the very same day!
Higher quality leads
Outbound marketing strategies connect real estate investors to all kinds of leads. These include sellers who are ready to sell right away, those that are thinking about selling one day, and those who definitely don’t want to sell yet.
This means you’ll waste a great deal of time and money. Who wants to spend time with a lead who is not serious? Inbound marketing strategies, like creating a search engine optimized real estate buying website, reduce this headache.
Inbound leads provide their information voluntarily instead of receiving unsolicited mailers or flyers. They find your site after searching for real estate buyers or investors.
This means your message and marketing isn’t reaching anyone who isn’t interested in selling. It only reaches the leads that are most likely to convert.
LeadPropeller doesn’t require users to sign a contract to use their tools. Instead, users buy the product on a month-to-month basis. Typically, companies that don’t make users sign contracts know that users enjoy their service so much, they’ll keep using it month after month without needing to be locked into a contract.
Because there is no obligation to keep using the service, investors can feel good about signing up for LeadPropeller without making any long term commitments.
A home for your business online
Having a LeadPropeller website means creating a home base for your REI business online. Put it on your business cards, share it with your social networks, write relevant content for it, or run PPC (Pay per click) ads to promote it.
Whatever you can do to promote your website, do it. Your website is 100% yours and does not belong to LeadPropeller. Your website becomes the brand-boosting HQ for your business online.
By using LeadPropeller, you’re not just getting a domain name and web hosting. You’re getting a whole toolkit to help you make the most of your website. Let’s look at some of the features LeadPropeller offers its customers.
Attractive website design templates
Choose from several website design templates that place your images and text boxes in different areas. Also use different font and color schemes as you see fit.
With real-time previews, you can see how how your site will look before you make the change. The website templates are tested by LeadPropeller to ensure they convert traffic.
Free website domain + hosting
Come up with a domain name for your new website and LeadPropeller takes care of the rest. You get full ownership of your website complete with Whois protection for as long as you are a customer.
You’re able to check the availability of website domain names to choose the best one for your investing business. Web hosting is included in your monthly plan.
Unlimited email addresses
With a custom email address that matches your website, you can communicate with leads and look professional while doing it. Create unlimited custom email addresses for your domain, like email@example.com or firstname.lastname@example.org.
Email addresses can be forwarded to your main email account to keep everything in one place.
Free default website content
LeadPropeller doesn’t expect you to create tons of content for your website right away. As soon as you sign up, every page of your website is populated with free, default content that can be set to target a certain location.
The content is already SEO-optimized, meaning it is set up and written to help your website rank for the right keywords in search engines.
Under website settings, you can change your target city. This will automatically change that location across your entire website. This is how your default website content can be targeted to specific local areas.
Important: Google matches users with the most relevant content. But it does not like duplicate content. You should remove the default content from your site so Google does not penalize your site. Write unique content to describe your business and the services you offer.
Easy website edits
LeadPropeller offers a special, easy-to-use website editor. This makes it easy to customize your website and make sure it is unique. You can choose to hide or show certain website elements (text, images, videos, sections).
Every section and element of your website can be edited and customized to make it says what you want. Any change you make remains private until you click Publish. You can always contact LeadPropeller support if you need help at any point in the process.
Create area landing pages
Broaden your area of reach and market to cities near you with unlimited free area landing pages. These easy-to-set-up pages are targeted to help you rank higher in local Google searches, and you can make as many as you want.
It’s worth experimenting to see what kind of leads and results you get when you increase your area of reach.
Custom forms for leads
Ask the questions you want to ask with custom forms for leads. When someone fills out one of your forms on your website, they will automatically receive a text message and/or email from you to let them know you’ve received their information and will contact them shortly.
Using the website editor, you can place a lead form anywhere you’d like on your website. You can require visitors to answer questions, or just make them optional.
Text notifications from form submissions
You’ll know right away when a lead fills out one of your forms with text notifications from LeadPropeller. Often times, email alone does not work. It can be hours before someone checks their email.
And in that time, your lead may have gone to another investor’s website to get an offer. With text notifications, you can respond to your lead immediately and increase your odds of success.
Custom auto-responders for text and email
Look like you’re always “at the office,” even if you’re not. Custom auto-responders for text messages and email make sure every lead gets a fast reply, even if you’re away from your phone and computer. You can change what your automatic reply says, and you can set it up to work for text messages, email, or both.
CRM for lead management
What do you do with all these new leads? How can you organize and track them? LeadPropeller lets you easily manage your new leads with the included CRM (customer relationship management), or use Webhooks to send your online leads to Podio or any another CRM.
Add a blog
A blog helps drive more traffic to your website and answers questions your visitors may have. You can connect a WordPress blog to your LeadPropeller website with the click of a button. If you don’t have a blog and don’t think you’d have time to write content for one, LeadPropeller offers this service for an additional fee.
LeadPropeller SEO plugin
Optimize every part of your site to help it perform better in search engine rankings with the LeadPropeller SEO plugin. It helps you by showing the preferred word count and the ideal keyword usage.
It also helps determine the best sentence structure, recommendations for site tagging, and more. You don’t need to know about search engine optimization to take advantage of this plugin.
These features are available for an additional fee:
- Managed SEO services
- Website content packs
- Managed PPC services
LeadPropeller offers several plan options at different price points. You can choose from the following plans:
- Starter ($49/month) includes 1 website, 1 content pack with 8-10 keyword optimized articles
- Professional ($79/month) includes 3 websites, 3 content packs with 24-30 articles, plus in-house phone support
- Franchiser ($299/month) includes 15 websites, 5 content packs with 40-50 articles, plus in-house phone support
Lead generation plans
The standard pricing above only includes the platform and content. But the real value comes with promoting this content. Remember, you’re using LeadPropeller because you don’t want the headache and frustration that come with learning how to make your own website.
However, most investors know that organic traffic does not come overnight, and the power of a template website is that you’re able to drive traffic to it almost instantaneously using Google Ads. And you bet that LeadPropeller can help with this. Pricing is below:
- Google AdWords + Facebook Ads ($1497/month) includes targeted, optimized ads for your website on both Google Ads and Facebook ads. Does not include the cost of ad buy.
- Facebook Ads ($997/month) includes targeted, optimized ads for your website on Facebook. Does not include the cost of ad buy.
It’s hard to explain exactly what you’re getting in these packages, so we’ll include a summary from the LeadPropeller Youtube page to help:
While the company slightly marks up ads, they only do so to cover their labor. And your strong suit is to close leads, not figure out how ads work. Fortunately for you, LeadPropeller offers cost-effective solutions to help you focus on your business and leave the technical work to their skilled team.
LeadPropeller makes it possible to have a lead generating, SEO-optimized website as a real estate investor without any web design or SEO knowledge. Learning about search engine optimization can help your website perform even better.
If you’re in the business of flipping houses and need a way to come up with more leads, LeadPropeller is worth a look because of the wide range of features and benefits it offers.
Have you used LeadPropeller? What was your experience like? We’d love to hear from you in the comments section!