Searching for real estate software can be stressful – but don’t pull your hair out just yet. As “The Authority on All Things Real Estate,” we’re here to help. Read on to see a comprehensive list of your options and highlights of each.
Disclaimer: REthority is supported by ads and participation in affiliate programs. We may earn a commission when you click our links.
Jump to:
- Our Top Picks
- Property Management
- Lead Generation
- IDX Websites
- Back Office
- Marketing
- Real Estate Investing
- Customer Relationship Management
There are a mind-numbing amount of real estate software companies to choose from. We’ve compiled nearly every option for you in this complete guide. But we didn’t stop there – we also wrote a complete review on each one of these.
To get started, simply click one of the above categories to jump to your options. Once there, read our highlight. If the product interests you, click on the link to visit our in-depth review of each.
Why Use Real Estate Software?
As a real estate professional, you’re busy. Often times, it may seem like your world is out of control. However, it’s easy to bring order to the chaos with real estate software. And there are many options to choose from.
Technology is a powerful tool, and the digital age has brought rapid change to an otherwise stagnant industry. In this ever-more competitive field, each platform seeks to solve a specific problem. These include:
- Quickly determine market rents and property values
- Follow up with leads in real-time
- Automatically reach out to clients on pre-determined dates and times
- Use artificial intelligence to immediately respond to prospect inquiries
- Fully manage your digital advertising
- Create landing pages with mortgage calculators and neighborhood info
While these are just a few of the things real estate technology lets you do, the software as a whole allow you to spend less time on the small stuff and more time getting in front of clients. Read on to learn about the most popular platforms and our take on each one.
Our Top Picks
Before we jump into the complete list of real estate software, we’ll highlight our top picks for each category. These companies have the best features, offer the greatest value, or both.
- Property Management — Buildium, Rent Manager
- Lead Generation — Bold Leads, REDX
- IDX Websites — Real Geeks, Showcase IDX
- Back Office — Brokermint, Backagent
- Marketing — Curaytor, Homesnap
- Investing — Investor Carrot, Realeflow
- CRM Platforms — Follow Up Boss, Wise Agent
These companies listed are REthority’s favorite companies, but we also have a comprehensive list of more than 70 companies currently in the market. Read on to learn about these companies, their best features, pricing, and whether we recommend using them.
1. Property Management Software
Let’s face it, property management is a thankless job. I know because I used to manage 500 properties. However, I was only able to accomplish this by using a solid real estate software platform. Read on to learn your software options as a property manager.
Buildium is a web-based property management software geared toward property managers and investors. Its platform is intuitive, efficient, and can be learned quickly. Users rave about its simplicity and ease of use. Pricing starts at $156 and increases as you grow.
Best for: Property managers and investors seeking a simple web-based software without unnecessary features.
Appfolio offers intuitive and easy to use property management software to help attract new tenants, automate workflow, and enjoy insightful reports. Mobile solutions let you access business metrics and track maintenance orders.
You can also communicate with owners, residents, and vendors from anywhere. The all-in-one cloud-based solution has features built for specific property categories.
Best for: Property management groups who want to modernize and grow their business.
Yardi is a diverse property management tool with a deep array of services for varying business sizes and specialties. An integrated software platform manages property operations and financials, and you can expand your marketing reach through prospect and resident leasing services.
Additional tools include investment management, energy consumption management, and ancillary services for your specific market. Find specialties in office, industrial, retail, multifamily, senior housing, and more.
Best for: Choose from two platforms: Yardi Breeze offers simple solutions for small real estate firms. Yardi Voyager helps medium to large property management firms, owners, and investors.
Propertybase is an all-in-one real estate program that manages customer relationships, marketing campaigns, and real estate transactions. Brokers and agents can use the software to create luxury IDX websites.
These are built to obtain leads, which are then funneled through routing software so that no lead is left behind. Use the database to create performance reports and automate workflows.
Best for: Brokerage owners, real estate teams, and individual agents looking to streamline their workload.
Rent Manager’s self-contained software allows property managers to streamline their needs into one database. Manage accounting with more than 250 property-lated financial reports, log and control work orders, and create a professional integrated website.
Plus, customer-facing portals allow prospects, tenants, and owners to access realtime information and transaction records. Sign leases, collect online payments, and take owner contributions in one interface.
Best for: Property managers looking to streamline all of their needs into one high-tech interface.
Realpage offers insightful analytics tools to help you stay ahead with real-time lease transaction data from more than 13 million units. Plus, use AI screening to uncover tenant debts and risky behaviors.
Lastly, asset and investment management software offers insights into smart investments. Along with business intelligence, use accounting tools, collect online payments, provide revenue management, and build a custom website.
Best for: Property managers in an array of markets looking to grow their business with high-tech business intelligence.
Read our full review
Rently Manager has cutting-edge self-showing technology so that property managers don’t waste time on unit showings. Renters can view properties at their own convenience, and managers can streamline access into their properties as well as offer smart home tech as an added amenity.
Best for: Busy property managers looking to “outsource” property showings.
Read our full review
Propertyware’s residential rental property management software offers an all-in-one database to help run your business. Control property management processes, automate marketing, and control business accounting. Log and track maintenance work orders, take online payments, and screen potential tenants.
Best for: Residential property managers looking for a simple interface to streamline business tasks.
Zillow Rent Manager allows property managers to list rentals across Zillow Group’s platforms, including Trulia and HotPads. See pre-applicant details, manage and screen tenants, and collect online rent payments. Zillow manages applications and conducts a credit and criminal background check for you.
Best for: Property managers looking to get more exposure on Zillow’s high-trafficked programs.
[Zumper Pro helps managers instantly screen tenants, collect application payments, and find high-quality tenants. Properties are posted on Zumper’s quality listings database and allows potential tenants to instantly apply to your property. Streamline listings across Zumper, PadMapper, and Facebook Marketplace.
Best for: Property managers looking to get a wider reach for properties in big cities.
2. Lead Generation Software
As an agent, time is your most valuable commodity. Time helps you spread the word about your business, build a new client base, and attend meetings. You don’t want to be bogged down sending emails or prospecting for new business when you could be closing. Don’t pull out your hair just yet, because real estate software can help you streamline your processes.
Bold Leads creates professional ad campaigns that deliver results directly to the Bold Leads CRM. Landing pages, ads, and campaigns are created by the Bold Leads Team, then you can follow up with automated tools. Use two-way texts and emails to spark a conversation, integrated right into your CRM.
Best for: Busy agents looking to generate new leads for their real estate business.
REDX delivers the leads, then you do the work. It uses Vortex, a powerful prospecting platform, to source new leads from an array of sources. Generate leads in your location, from expired listings, FSBOs, and pre-foreclosures. REDX will generate a list of up-to-date phone numbers, and you make the calls.
Best for: Inside sales gents, assistants, and brokers who need to reach new leads.
SmartZip is an all-in-one product that includes CRM, lead generation, and reputation management platforms. While expensive, its robust features make it worth adding to your tool chest. Its biggest strength is the fact that agents on this platform won’t need to log into multiple databases to do various tasks.
Best for: Agents with a healthy marketing budget seeking high-quality leads and an all-inclusive lead generation, CRM, and reputation management platform.
Happy Grasshopper is an automated marketing and follow-up service specifically for Realtors and salespeople. Happy Grasshopper organizes your database and lets its robots do the heavy lifting.
This includes sending emails, writing hand-written cards, leaving voicemails, sending texts, and reaching out via Facebook messenger. The company’s professionals can also create engaging Facebook posts for you to share with your followers.
Best for: Realtors and salespeople who want to stay in better touch with clients and leads.
Bombomb offers software that helps you “rehumanize” relationships. Its software lets you quickly send video emails to reach clients and leads with an in-person touch. Then, email engagement tracking helps with timely, relevant follow-up.
Best for: Real estate agents, mortgage consultants, financial services — anyone who wants to reach clients with video email.
Paradym’s real estate marketing tools create automated listing and social media marketing across Facebook, Twitter, Pinterest, and LinkedIn. The software creates a targeted marketing program every time you post a new listing, automatically. Integrate social media pages, then choose when to post or let Paradym do it for you.
Best for: Listing agents and brokers looking to promote their properties.
Brivity is a single-platform solution to generate interested buyer and seller leads, which are then fed into your CRM and auto-assigned for quick follow up. Reach out to interested buyers with targeted listing alerts and market reports. Brivity also sends notifications as soon as a new lead comes in so you can reach them ASAP.
Best for: Brivity has several plans for both individual agents and large teams.
Home Value Leads has websites that gives sellers an automated report on the current value of their home in exchange for their contact info, which goes right to you agents.
Then, Home Value Leads has customizable, built-in drip campaigns to nurture existing and new leads. Then, keep in touch with automated SMS messaging and Facebook advertising.
Best for: Agents and brokers looking for new sellers on a monthly, no-contract basis.
Rebogateway is a lead generation platform that helps agents market to prospects in a particular geographic area. Lead types are mainly pre-foreclosures, probate sales, and homes in foreclosure. They differentiate their product from others by making it user-friendly.
Best for: Rebogateway’s solutions can be tailored to an array of real estate professionals.
Read our full review
Commissions Inc., or CINC, is a real estate platform that connects with clients throughout the buying process. First, capture new leads, then funnel into mobile engagement options. Keep leads and teams organized in a comprehensive CRM, and track your business with pipeline views.
Best for: Individual agents and teams looking for low-cost lead generation and nurturing.
Zurple helps you launch a branded search website for your target areas, which helps capture new leads and deliver them into Zurple’s ZRM. Zurple provides analysis of each lead’s search behavior.
This helps you start conversations and determine which leads are most likely to buy in the near future. Then, engage with them with email follow-up.
Best for: Agents looking to build their brand and nurture client leads.
For busy agents, SetSchedule puts you on an express track to the end of the tunnel. Set your lead qualifications, let SetSchedule experts qualify them, and get appointments straight to your calendar. Then, use the comprehensive CRM to schedule Open Houses and in-person meetings.
Best for: Busy agents who want to get more facetime, without the work.
Read our full review
RealScout has a Safe Search browser that shields clients from ads for other agents. Leads flow directly from Zillow, Trulia and Realtor.com. Keep on top of leads with rapid listings alerts and property comparison tools. Then, integrate any third-party apps you like to use into RealScouts CRM.
Best for: Real estate agents and teams who want more leads while retaining their favorite third-party apps.
Read our full review
Espresso Agent generates new leads from expired listings, FSBOs and neighborhood searches. Up to 90% of contacts provided have cell phone numbers, so call easily with the Espresso Agent Dialer.
Use the Espresso Agent CRM to run advanced searches and keep prospects moving through the funnel with built-in lead management tools.
Best for: Real estate professionals who want to reach new leads over the phone.
Read our full review
Rently Manager has cutting-edge self-showing technology so that property managers don’t waste time on unit showings. Renters can view properties at their own convenience, and managers can streamline access into their properties as well as offer smart home tech as an added amenity.
Best for: Busy property managers looking to “outsource” property showings.
Read our full review
Offrs has a unique algorithm that predicts the most likely properties to be listed in the market next. Then, they provided exclusive access to these leads to only one real estate agent per territory, so they reach targeted potential prospects on Google and Facebook.
Launch multiple marketing campaigns through Offers comprehensive CRM.
Best for: Real estate professionals who want exclusivity in their market.
Read our full review
BoomTown offers compelling value by combining a website, CRM, and lead vetting team. They make lead generation a breeze by offering a full-service product to let you do what you do best: sell.
Best for: Real Estate Agents and teams with healthy marketing budgets who want an all-inclusive product.
Market Leader promises a guaranteed number of qualified buyer and seller leads per month, sourced from pages like Zillow, Trulia, and Realtor.com. From an intuitive dashboard, agents can see when contacts have viewed your website.
It also lets you see which properties they’ve saved, and you can respond quickly with automated texts and email alerts. For teams, a larger package lets you distribute leads and manage team members.
Best for: Two packages are tailored to individual real estate agents and growing teams.
Read our full review
3. IDX Websites
Websites come in many forms, but we think IDX technology makes some of the best sites. These are MLS-integrated platforms with helpful landing pages like neighborhood analyzers and mortgage calculators. Read on to read a comprehensive list of IDX providers you can use to launch your own site.
Real Geeks’ lead generation software cretes IDX real estate websites that are highly optimized and designed to capture leads through property search and a variety of landing pages.
Think social media marketing and “What is your home worth” valuation tools to generate buyer and seller leads. Then, a lead manager CRM tracks and nurtures Realtors’ leads with marketing automation and real-time analytics.
Best for: Single agents, teams, and brokerages looking to create a custom website and generate new leads.
Sierra Interactive is an all-in-one real estate platform that creates IDX websites, manages leads, and controls marketing campaigns. Capture leads and then use lead-routing, dialer, and text message technology to follow up. Use integrated Google Search Ads tools to strike a balance between lead cost and quality.
Best for: Real estate agents, teams, and brokers looking for an integrated platform.
Build a beautiful IDX website with Torchx, then add custom landing pages for every city, county, and neighborhood in your MLS. Capture leads and convert them through drip campaigns, automated emails, and action-based communications.
Use third-party lead import to funnel contacts you’ve gained at open houses and other networking events.
Best for: Individual real estate agents and teams who need a mobile-optimized website.
Placester’s Agent Pro creates modern, mobile-friendly real estate websites to capture buyer and seller leads. Customize page titles and meta descriptions to boost SEO. Then, turn contacts into real business with lead management and email nurturing tools.
Best for: Agent Pro is for individual or real estate teams, and Broker Pro offers additional lead distribution tools for larger brokers.
Kunversion is an industry leader in IDK websites, lead generation, and automated follow-up. The software allows you to create an IDX website with powerful customization tools.
Then, lead generations funnel through a sphere-of-influence CRM with automated email and text campaigns. Manage an entire team with control routing and control access.
Best for: Real estate teams looking for an all-in-one website and CRM solution.
Showcase IDX is a powerful WordPress Plugin that makes your site sticky. Create portal-quality search, use state-of-the-art mapping tools, and add calls to action and registration prompts.
SEO technology means Google sees listings and website content as yours, not Showcase’s. Build or customize an existing website with search and customer engagement tools.
Best for: Agents and brokers looking to boost SEO on an existing WordPress website.
Agent Image will build you a professional website with IDX technology, regardless of budget. Choose from affordable WordPress designs or completely custom websites engineered for individual real estate agents to large brokerages. Designers can build a website from scratch or reimagine an existing, tired design.
Best for: Individual agents on a budget to large brokerages looking for a professionally designed website.
Read our full review
Wolfnet will build you an IDX website on WordPress, complete with property search options designed for lead capture. Standardized MLS data gets your real estate product to market in real time. Wolfnet’s flexible designs create custom branding and offers a place for all of your existing content, like agent bios or a blog.
Best for: Individual agents or brokers who want help building a beautiful custom website.
Read our full review
IDX Broker offers WordPress Plugins that can add lead-generation tools to your IDX website. Use powerful map tools to view properties in your MLS, and add required or optional sign up on nearly any landing page. Add sold, pending, and/or pocket listings to your website.
Best for: Three packages are customized for individual agents, larger teams, or full offices.
4. Back Office Software
If you had to choose between pushing paper or closing deals, we’re sure you’d choose the latter. After all, that’s what makes you a great agent. Real estate software is here to help.
And there are an ever-increasing number of companies seeking to streamline your back-office operations. Read on to learn about the contenders and their value proposals.
BackAgent offers paperless transaction management in a back office intranet system built for your brokerage. Create professional agent and broker websites with MLS IDX integration, and use the integrated promotional marketing platform.
The result allows managers and agents to collaborate on brokerage business and organize any franchise or office
Best for: Brokerages or franchises who need to manage more than one office.
Skyslope allows brokers to onboard employees with consistency, and manage transactions smoothly. Agents use a streamlined review process and can easily log texts and emails. Use DigiSign to easily get signatures from clients, and enjoy CRM and accounting tools all in one platform.
Best for: Brokerages managing multiple agents who need one streamlined process.
zipLogix’ zipForm Plus software works to maximize efficiency, reduce risk, and streamline workflows. It provides essential forms and real estate software powered by the latest functionality.
Log into your agent dashboard with powerful widgets to manage transactions, where the zipTMS optimizes workflow. Then, e-signature integration lets you collect signatures and store completed forms within your zip interface.
Best for: Agents and brokers who want to streamline forms and workflow in one system.
Since many agents are independent contractors, Realtyzam offers easy accounting software built specifically for real estate agents. Track expenses, generate tax reports, and link your bank account and credit cards to automatically categorize transactions. Come tax time, simply generate a report and hand it over to your tax person.
Best for: Individual agents who need help with accounting.
Showing Suite is an all-inclusive app that combines user experience for buyer’s agents and listing agents, as well as their clients. Automate showing scheduling and request feedback automatically via text or email. You can also sync with your Supra or Sentrilock lockbox to follow-up for showing feedback.
Best for: Individual agents or brokers who want to automate showing processes.
zipLogix’ zipForm Plus software works to maximize efficiency, reduce risk, and streamline workflows. It provides essential forms and real estate software powered by the latest functionality.
Log into your agent dashboard with powerful widgets to manage transactions, where the zipTMS optimizes workflow. Then, e-signature integration lets you collect signatures and store completed forms within your zip interface.
Best for: Listing agents who want to get more leads from open houses.
Read our full review
Brokermint’s back office management software manages real estate transactions in one convenient dashboard. From there, automate commission tracking and generate CDAs with your logo and company name.
Generate real-time analytics and reports and onboard new agents with Brokermint standards to reduce compliance risk.
Best for: Brokerages who want to streamline processes across agents.
Streamline staff with adaptable document workflows on Paperless Pipeline. Enjoy unlimited users and document storage, and live train new admins. Create checklists for each transaction, then email contacts to client, lenders, and title companies from the Paperless Pipeline.
Best for: Brokers who want to streamline document workflow across agents.
For real estate brokerages and agent teams, Brokersumo will manage commissions, back office, and accounting from one platform. Onboard new agents, customize commission plans and closing fees, and process agent monthly billings.
The powerful accounting software automatically calculates agent commission splits, creates disbursements, and tracks credits and debits.
Best for: Brokerages and agent teams with often complex financials.
Agentology is now Verse.io. Verse makes instant contact with new leads, so that the early bird gets the worm. Sync all of your lead sources into the Verse CRM, and concierges will instantly respond to leads, follow up, and nurture them moving forward.
Then, they will live transfer and book appointments with qualified leads. Scripts are customizable so that concierges are speaking your language.
Best for: Individual agents and brokers who need help contacting leads.
Read our full review
5. Marketing Software
Marketing is simply promoting your brand through numerous channels. Essentially, you seek to cast a wide net and bring in as many prospects as possible. However, this is hard to do when your calendar is full.
Fortunately for you, real estate software helps make this process more efficient. Read on to learn about the companies that can help you.
Cityblast offers real estate-specific marketing that manages your social media and runs ad campaigns. Build your brand online with daily social posts on Facebook, Twitter and LinkedIn and grow your audience with targeted promoted posts. Create new prospects with pay per click Google ad campaigns.
Best for: Agents and brokers looking to expand marketing efforts at an affordable rate.
A Curaytor marketing plan includes a custom website, blog, Facebook ad library, email library, and CRM all wrapped into one interface. Curaytor markets across social media platforms including Twitter, LinkedIn, Instagram, and Facebook.
The software targets buyers, sellers, and past clients and provides content weekly so all you need to do is, “click, click, publish.”
Best for: Individual agents and small teams who don’t have time to do their own marketing.
Ylopo is an all-digital marketing solution that starts with a branded website with IDX home search. Then, dynamic ads are created by Listing Rocket and launched on social media.
Listing Rocket creates a series of ads for unique reach at each life cycle stage of your listing. Leads are all corralled into one CRM, and behavioral testing nurtures leads.
Best for: Busy agents who want an outsourced, automated marketing solution.
Establish a notable online presence with RealtyMX, with custom-built real estate websites. Include IDX search, and integrate all of your leads into one CRM.
Most importantly, managers have full control of their listing database and own all of their own data. Your listings are blasted to more than 46 online marketplaces for the widest-possible reach.
Best for: Listing agents and brokers looking to market new listings across multiple platforms.
Despite online innovation, many real estate referrals still boil down to word of mouth. RealSatisfied helps you preserve and spread good word of mouth with detailed surveys that help you listen better to clients. Then, spread the word by sharing your approval rating via an RSS feed across your platforms.
Best for: Individual agents who want verified reviews.
Cloud CMA creates a comparative market analysis that you can deliver in person to create a great first impression with potential clients. CMAs are professionally designed for interest and readability so you can deliver an impressive listing presentation. Print and bind them or deliver via an iPad for a high-tech presentation.
Best for: Agents, teams, and brokers who need to step up their CMA presentations.
Revaluate saves time cold calling by delivering leads that are most likely to move in the next 3-6 months. Artificial Intelligence uses advanced algorithms that scour for tip-offs, like engagements and graduations. Revaluate leads prove to be accurate more than 1 out of 3 times.
Best for: Real estate professionals who want to save time cold calling with better leads.
Homesnap has a powerful app used by millions of consumers to search for homes each month. When they inquire about one of your listings, Homesnap funnels that lead to you, free of charge.
Homesnap Pro’s package, additionally, creates ads across Google, Facebook, Instagram, and Waze. It also creates CMAs in beautiful PDFs to share with clients, and uses ShowingTime and Centralized Showing Service to schedule showings easily.
Best for: Professionals looking for free or paid lead generation and marketing solutions.
Maximize your portfolio investment and reduce risk with HouseCanary’s market analysis and forecasting. Automated technology does the due diligence to value homes and offers a ‘why’ behind the valuation. Use the software to fuel more acquisitions, manage your portfolio and make smarter investments.
Best for: Real estate investors who need objective valuation data.
Read our full review
6. Real Estate Investing Software
While there are many technology platforms for agents and brokers, there are limited solutions for investors. But don’t worry, we’ve compiled a list of nearly every company making real estate software geared toward property investors. Read on to learn about the contenders and the value proposition they offer users.
Investor Carrot builds quick and effective real estate websites that generate more than 50,000 inbound leads per month. Connect with potential sellers, buyers, tenants, rent to own and more.
Carrot leverages SEO to get you better search engine ranking, and integrates with social media for more visibility. Then, leads are transferred to Carrot’s lightweight CRM, where you can create campaign tracking links and see easily digestible analytics.
Best for: Real estate investors looking for more inbound leads per month.
Realeflow is an all-in-one real estate investing platform that lets users find, analyze, and list properties. If we could sum this product up in one sentence, it would be “a wholesaler’s dream.”
Best for: Wholesale property investors seeking an all-in-one solution to finding, analyzing, and listing properties.
ReboGateway uses publically available information to fuse big data with a sleek interface to create an all-inclusive lead farming platform. Automatically create lead lists to farm specific geographic areas and use them to reach FSBO and expired listing clients.
Best for: Investors and agents seeking automated solutions to reach NOD, FSBO, and Expired listing prospects.
Read our full review
REIPro offers powerful real estate software particularly structured for investors. A full CRM manages properties, contacts, marketing campaigns and buyers. Brows MLS comps with sold prices and dates updated daily, and search more than 150 million potential properties.
You can also build direct mail and digital marketing campaigns, analyze deals, integrate your other business tools, and keep workflow organized and efficient.
Best for: Real estate investors in need of an all-in-one solution.
zBuyer has tools that help potential buyers and sellers quickly find or sell their home. National ad campaigns drive traffic, then motivated leads are funneled to local real estate investors.
Detailed lead profiles include property details, financial and contact information. Motivated sellers who have inheritances, estate settlements, or need cash fast come to zBuyer, and then zBuyer connects with you.
Best for: Real estate investors who want to be connected with motivated leads.
Propstream helps investors make smarter purchases with nationwide property search and comparable home sales from MLS and county recordings. Target marketing lists lets you customize and send postcards and voicemails to your prospects.
Estimate your real rehab costs with the instant rehab estimator to know if a property is worth it before moving forward. Use the step-by-step analysis wizard to calculate the purchase, mortgage, and expenses for a property.
Best for: Real estate investors looking for nationwide leads and powerful comparison tools.
REI BlackBook keeps you organized so that you never lose another deal. REI BlackBook funnels leads and phone numbers from their websites direct to your CRM, which then lets you automatically follow up with qualified prospects and make outbound calls.
Analyze deals to be sure you’re making the right offer, then blast your properties online and to your top sellers with Facebook ad integration. Track your deal through closing to make sure no step falls through the cracks.
Best for: Real estate investors who want an organized, all-in one lead gen and CRM software.
Rently Manager has cutting-edge self-showing technology so that property managers don’t waste time on unit showings. Renters can view properties at their own convenience, and managers can streamline access into their properties as well as offer smart home tech as an added amenity.
Best for: Busy property managers looking to “outsource” property showings.
Read our full review
Corelogic’s powerful reports and analytics help investors stay informed on key drivers in the housing economy. Then, use industry-leading prospecting intelligence to find quality leads and vet and onboard new prospects. Data-enabled valuations and appraisals helps you pinpoint property value and minimize risk.
Best for: Real estate investors who like to make data-driven buying decisions.
Zumper Pro helps managers instantly screen tenants, collect application payments, and find high-quality tenants. Properties are posted on Zumper’s quality listings database and allows potential tenants to instantly apply to your property. Streamline listings across Zumper, PadMapper, and Facebook Marketplace.
Best for: Property managers looking to get a wider reach for properties in big cities.
PropertyShark’s unique platform lets users unmask the owners of LLCs and corporations. Their team of 40+ full-time data researchers manually comb through closing documents and other public information to find who owns a property.
This information is then displayed in an easy-to-read manner and lets users search, sort, and contact owners. With over 20,000 active users, the company is doing something right.
Best for: Property investors seeking to uncover the names and numbers of property owners using LLCs and corporations.
7. Customer Relationship Management
Reaching your client and prospect base can be difficult. After all, there are only a certain amount of hours in your day. Fortunately, CRM platforms are here to help.
This real estate software helps you connect with prospects and clients using drip campaigns and automated messaging, helping you automate your follow-up. Read on to learn more now.
Realvolve’s CRM allows agents to organize and automate every facet of their business. Track business expenses, year-to-date revenue, and measure quality of databases. From your Realvolve interface, manage people, listings, escrow, documents, correspondences and events from one place.
Send and save emails, or automate and capture SMS messages no matter what software you use. Track outstanding tasks to keep your to-do list on track.
Best for: Teams and “serious agents” who want an all-in-one platform for organization.
Follow Up Boss ensures your leads don’t fall through the cracks. Assign leads to agents, respond to new leads, and send reminders to your agents. New leads and inbound calls from your listings or website automatically flow into action plans so that emails and texts are automated.
Then, Follow Up Boss adds “tasks” into your daily agenda to tell you who to follow up with, and when. From there, easily respond to emails, missed calls, and texts from one convenient spot.
Best for: Teams and brokers who want to organize agent leads and daily tasks.
Wiseagent helps automate leads, response, and transactions so that every deal is executed flawlessly. Within the CRM, centralized client info stores all relevant information, combined with drip marketing automation to reach your target audience.
Build landing pages for automated lead generation, which is automatically pulled into the CRM. Transaction management stays on top of deals, then the commission tracker generates reports on finished sales.
Best for: Agents, brokers, and teams looking for an all-in-one lead generation and CRM platform.
Firepoint helps brokers capture more leads and optimize results. An IDX website pulls new leads directly into your Seller’s Suite, an easy-to-learn CRM. From there, you can add on optional PPC management to extend your reach even further.
From your CRM, distribute leads to your team, schedule drip emails and texts, and sort by the hottest leads so you’re always following up with the right contacts.
Best for: Growing teams who want to bolster leads and convert clients.
Read our full review
Salespeople use Liondesk to manage clients and leads by tracking phone calls, emails, and other interactions. Filters bump important follow-ups to the top of your list, and you can automate your follow-up process through custom drip email marketing templates.
Then, reporting shows which campaigns are working best. Stay organized with pre-build plans for creating listings, closing properties, 30/45 escrop plans, and custom tasks.
Best for: Listing agents and sales people who need straightforward organization and follow-up.
Less Annoying CRM is an affordable solution designed specifically for small businesses. Simple processes include contact storage and organization, calendar scheduling, lead filtering and reports, and daily agenda emails. The easy-to-use interface backs up data and covers all the bases for small businesses.
Best for: Individual agents and small teams who need simple, low-cost software without a lot of bells and whistles.
RealtyJuggler acts as a virtual personal assistant for busy real estate professionals. Feed leads from any website with a “contact me” form directly to your CRM, where you can track prospects and schedule follow-ups.
Send drip emails and SMS campaigns, and create printable flyers and marketing templates. Daily task plans keep agents organized and on track.
Best for: Any real estate professional looking to be better organized and prioritized.
Real Estate Software in a Nutshell
In the last few years, there have been many new entrants to the real estate software game. And we’re putting our money on the fact that this list will keep growing as the years go on.
We want to be your top resource to help grow your real estate career, so we’ve compiled a complete list of nearly every option available to you. If you’ve used any of these, make sure to tell us about your experience.
And while you’re here, make sure to check out our other complete guides and reviews. We have something for everyone, and we’re sure you’ll be glad you stopped by.
