PropStream uses big data to help property investors quickly find and evaluate investment opportunities. But what does this software cost, and is it worth buying? We say absolutely, and then some. Read on to learn why.
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What Is PropStream?
PropStream is an all-in-one real estate tool designed for real estate agents, brokers, and real estate investors, though we think investors are most likely to use the platform.
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It’s focused on helping you save time by automating time-consuming tasks associated with generating motivated seller leads and finding properties across the country.
In a nutshell, PropStream offers:
- Targeted Property Lists
- Nationwide Property Database
- Instant Comps
- Rehab Estimator
- Marketing Tools
- Analysis Wizard
- Lead Nurturing
- HOA Data
- Bankruptcy Records
- Lien Information
The website states that these Propstream software features give you “The entire real estate market at a glance.” Could it really be this useful and seamless for agents, brokers, and investors?
If you’re seeking an answer, you came to the right place. In this post, we’ll review the PropStream features, pricing, and pros and cons to help you decide.
We like that Propstream only includes features you need, so you’re not paying for those you don’t. Regardless, this all-in-one property investing tool packs a mean punch.
There are many great features to the platform, and listing every one would take up more space than we have available (in an investing platform, that’s a great problem to have).
To save you time, we’ve complied the standout features that we think are most beneficial to your business.
Targeted Property Lists
PropStream real estate software enables you to generate and view property lists that meet the criteria you’re interested in. You’ll get a notification when a new property matches your criteria.
PropStream uses multiple MLS data that can be sorted and organized with hundreds of filters and criteria. Creating targeted property lists allows you to perform a search for any type of property, even those that aren’t yet on the market:
- Expired listings
- Cash buyers
- Involuntary liens
- High equity
You’ll end up with a dynamic, always-updated marketing list that tells you which seller leads may be highly motivated to sell based on circumstances or listing status.
This helps you find more properties and opportunities that are right for your portfolio.
Once you’ve located and reached out to new leads, PropStream helps you nurture them long-term with this strategic, automated feature. It takes an average of 8 touches to get a meeting with a new prospect.
But many investors give up before then. With this feature, you can consistently reach out and stay top of mind to convert more leads.
You’ll be able to send customized emails to leads and past clients and set the intervals they’re sent in. So no lead is forgotten or given up on too soon. Staying in touch with leads and past clients is vital for two reasons.
First, it results in more conversions and more referrals. Second, when you first reach out to a lead, they may not be ready to sell right away.
That’s okay. Establishing contact early on and remaining consistent makes you more likely to be the buyer they think of when they’re ready to move forward.
In fact, the National Association of Realtors found that 72% of real estate sellers only interviewed one professional- usually, the first one that they had contact with.
In the same study, 85% of sellers said they would use their professional again. Still, only 33% reported that they’ve actually used an agent they’ve worked with before. Why the gap?
It’s often a lack of contact after the sale. Without communication, you’re no longer top of mind. That makes you less likely to be selected by a lead, earn referrals, or get repeat business.
The ability to automatically nurture your leads long-term with features like this could help you increase your chances of success.
Nationwide Property Search
Investors that work all over the country want to view more properties than the ones in their immediate area. With the ability to do nationwide property searches, you can find detailed information.
This includes things like:
- Past transaction details
- Loan balance
- And much more
Also, keep in mind you’ll see for about any property address in the United States. Your location doesn’t matter, and you can perform unlimited searches.
Another benefit is that you can pick a property and search the sales records for cash buyers. That’s right, you can see the contact information of cash buyers. How is this possible?
It’s simple. The software filters for cash sales within a set radius of the subject property. Then, it’ll give you the contact information of that homeowner.
It sounds impossible, but this is the type of functionality that big data brings you. Welcome to the digital age!
PropStream’s Instant Comps feature can help you instantly determine the overall value of a property by showing you the average values of similar homes nearby.
It uses the most current data from multiple MLS’ paired with county recordings to give you the ability to run your own comparable market analysis.
You can change and toggle options like:
- Date range
- Square footage
- Distance from the subject property
- Number of bedrooms
- Number of bathrooms
- Last sale date
If you think a specific property is throwing the analysis off, you can select or deselect any property from the list to instantly change the results.
Going into the rehab process blind always costs more than expected and rarely ends well. The Rehab Estimator tool offers a solution to help you avoid costly miscalculations in real estate investing.
This tool uses real-time data to help you estimate the ARV (After Repair Value). It also enables you to evaluate the actual rehab costs on an investment property will be before you’re in too deep.
Every type of repair and improvement is included: Flooring, roofing, plumbing, electrical, and more. Local labor and materials costs from your area are used to develop two estimates.
The first, your DIY rehab estimate, tells you what you’ll pay if you decide to tackle the repairs yourself. The second, your Contractor estimate, tells you what you can expect to fairly pay a contractor in your area to get the job done.
With this tool, you can make better-informed decisions about your real estate investments and repairs.
The step-by-step Analysis Wizard offers a simple way to get detailed information on every aspect of the transaction and investment process. Use it to calculate every figure related to a property:
- Total purchase price
- Mortgage amount
- Projected rental income
- Property expenses
You can use the Analysis Wizard to get market overviews, including nearby property sale prices, local rental price trends, general market performance in the area, and sought-after home features and trends.
The Analysis Wizard can help you determine and manage:
- Cash flow
- Detailed mortgage analysis
- Expense analysis
- Rental analysis
- Tax information and deductions
- Property sale reports
- Billions of document images like assessor’s maps
PropStream’s marketing tools cover a lot of areas, but all are focused on helping you find and connect with more prospects.
From creating custom website landing pages to sending automated emails and ringless voicemails, these tools are meant to help you quickly reach out to prospects and stay top of mind.
- Find property owner information
- Create, schedule, and send automated emails
- Send customized postcards to prospects
- Send ringless voicemails
- In-browser online advertising
- Create website landing pages
Creating custom website landing pages can help you capture and convert more leads. With these landing pages, you can target and speak directly to each of your niches instead of sending every lead to the same page or website.
Customized postcards and online ads can help you stand out and be remembered by prospects. Email drip campaigns enable you to nurture leads and stay in touch with your prospects regularly.
Many real estate investing platforms don’t have a mobile app. But Propstream is not you typical software. Using your mobile phone, you can bring the same powerful functionality to the field.
See a property you like while you’re driving for dollars? Just open the app, enter the address, and get comps, ownership information, and loan information to help you decide whether to pursue the lead.
To take it one step further, the app features drive logs (to make sure you aren’t canvassing the same area twice), over 7 Billion document images (of financial documents), and filters that integrate with your phone’s GPS.
At its core, skip tracing is simply tracking down a property owner’s information. While this is a cumbersome process, PropStream makes it easy. How?
In the property search, it’ll aggregate all public information including names, emails, phone numbers, mailing addresses, court records, and others.
Then, it’ll give you the opportunity to automatically call the prospect. Now, there are strict robocalling laws in place. But don’t worry, PropStream has thought of this too.
What they’ll do is send the call straight to voicemail. Let’s face it — the markets for direct mail and bandit signs are extremely saturated, which means they’re highly ineffective.
However, with this service, you can still reach the owners without needing to spend unnecessary funds on direct mail. These are the types of features that make this product stand out from the rest.
With so many features, what does Propstream cost? It must be a lot! Actually, it’s one of the most affordable investing platforms available. And they let you test drive it before buying.
PropStream offers a 7 day free trial for new subscribers. Once the trial period is over, you will automatically begin a monthly subscription unless you cancel before the trial ends.
There is one monthly subscription option. While the company website is limited on pricing information, we’ve verified that this is the most up-to-date subscription offering.
PropStream Cost: $97/month
What the monthly subscription includes:
- 7-day free trial
- Unlimited property searches
- Nationwide property search (up to 10,000 monthly property data exports)
- Targeted property lists
- Marketing and lead nurture tools
- Analysis Wizard
- Rehab Estimator
- Instant Comps
Plans are offered every month, and you can cancel at any time.
Propstream Pros and Cons
As with any well-balanced review, it’s important to be objective. For this reason, we’ve highlighted the pros and cons of this platform. Read on to learn what we like and what we think can be improved.
PropStream for Agents
PropStream’s main use is investors seeking to connect with motivated sellers. But who else can use this software? Agents. PropStream’s software is an untapped goldmine of motivated seller leads.
Not too many agents are using this platform, but that’s understandable. Agents wouldn’t typically think to buy real estate investing software.
For that reason, savvy agents see an opportunity in the void. In fact, more than one agent we’ve spoken with began giggling with excitement after we explained the doors this software opens.
Traditional Lead Generation Services
Think about it — with companies like Boomtown!, Zurple, or Bold Leads, you’ll pay thousands of dollars per month for Facebook ad leads.
These ads are designed to target someone likely to move. This means the owner has high equity, is an absentee owner, has owned the property for a long time, is in pre-foreclosure, and more.
How PropStream Helps
With PropStream’s stackable filters, you can find these exact same sellers. But instead of paying $300 per month for a “management fee” along with the cost of Facebook ads (usually another $500), you’ll pay $97.
Here’s how a standard workflow goes (this entire process only takes about 10 minutes):
- Set up a filter in the software to target specific demographics, geographic areas, or seller types
- Take the list of properties and skip trace it (usually about $0.3 per owner)
- Send the owners a postcard, email, or leave voicemails in bulk
- Connect with inbound leads and list their property
Free 7-Day Trial
To be successful in real estate, you need to turn over every rock possible. Fortunately for you, most agents are behind the curve on new lead generation methods.
Even better? An entire year-long subscription to PropStream is less than you’ll spend on a single month of Facebook ads.
This software offers a goldmine of opportunity, but only savvy agents will capitalize on it. Sound intriguing? Try it out with a FREE 7-day trial by clicking the button below.
Final Thoughts on PropStream
So, does PropStream really give you an accurate overview real estate market at a glance? That depends.
If you’re a new real estate investor, being able to locate new seller leads before the competition contacts them, run your own comps, and do essential calculations in the software may help build your book of business.
This platform is built for new and experienced investors. And it does not disappoint. If you’re a real estate investor who purchases and sells properties across the nation, this tool is incredibly useful.
The standout features include an accurate rehab calculator, integrated skip tracing tools, ringless voicemails, and many others. I think any serious investor should have this weapon in their war chest.