How do you introduce yourself as a real estate agent? Ah, that question. It’s one we get a lot.
So much, actually, that we decided to make a guide dedicated to just that. Read on to learn all you need to know.
Why Introductions Matter in Real Estate
Earning new business is the heart of any real estate professional’s work, whether you’re an agent, a Realtor, or a broker.
But short introductions can be tricky, both online and in person. If you want to be successful in real estate, learning how to introduce yourself professionally is essential. Your introduction as a real estate agent is basically your elevator pitch.
It’s how you “sell” yourself to potential clients and position yourself as an expert in the field. It becomes part of your brand as a real estate agent. And these introductions really are important to nail.
Bad introductions can make potential clients doubt your expertise and turn to another agent. If you’re just starting out in the field, that can be a career killer.
Introductions that don’t play up your strengths and skills in real estate will result in getting passed over by potential clients.
Even worse, bad intros can erode your brand as an agent and give you a poor professional reputation in your community that’s hard to rebuild. So, how do you introduce yourself as a real estate agent, both in person and online?
We’ll show you how to craft an introduction that is short, builds trust, and appeals to potential clients, whether you’re face-to-face or connecting virtually.
How to Introduce Yourself as a Real Estate Agent
Your introduction is your quick elevator pitch to clients, explaining why someone should consider you as their real estate professional. Assuming your potential client knows absolutely nothing about you, what do you think is important for them to know?
Maybe you want to highlight your experience selling local homes in record time or your history in the area. You might mention the number of years you’ve been working in real estate (if you’re not new to the field).
If you’ve won awards or been recognized for real estate achievements, this is the time to mention them.
And it never hurts to talk about specific real estate challenges you can help your potential client navigate—things they’re already concerned about and looking for guidance on.
You can probably think of many things that would be beneficial to tell potential clients during an introduction! But there’s not enough time to pack in tons of information.
When you introduce yourself to clients, keep it to the essentials.
You want to communicate your expertise, make the client feel comfortable, and share a little about your passion and skill in the field. And you need to make it short and sweet.
Let’s look at the benefits of a great real estate introduction so you can build your own.
5 Steps to Craft Your Real Estate Agent Introduction
Creating a great real estate agent introduction is easier than you think. The important thing is quickly hitting all the major points: who you are, your real estate experience, how you can help, and offering to stay in touch.
Keep in mind that your introduction will differ slightly based on how you’re delivering it—face-to-face or online. We’re focusing on face-to-face intros in this section and will touch on online intros and agent bios next.
Start off by greeting your potential client and giving your name and title. This is your chance to set the tone for the introduction and establish yourself as a friendly, likeable professional.
If you’re meeting a possible client in person, that means wearing a big smile and extending your hand for a handshake (or your fist for a fist bump).
You can deliver your greeting any way you’d like. Just make sure you’re giving your name, what you do, and some pleasantries if you’re greeting a potential client in person.
- Hi, I’m ____, an associate broker at ___. It’s great to meet you!
- Hello, my name is ___, and I’m a real estate agent over at ___. It’s nice to make your acquaintance.
- Hi! I’m ___. I’m a licensed Realtor at ___. It’s great to connect with you!
2. About You
The next component of a great agent introduction is a short but informative bit of information about you. This part doesn’t have to be purely real estate-related. In fact, sharing something brief about yourself is a great way to forge a good connection with your potential client.
For example, you might share that you’ve been a resident of the area for the last 15 years (which establishes local expertise as someone who knows the area).
You could talk about your family (i.e., “I live here in ___ with my wife, two daughters, and our miniature dachshund Wally”).
Whatever you decide to bring up when you share a little information about yourself, make it brief. You want to get to the next part of the intro pretty quickly—your real estate experience.
3. Real Estate Experience
Touching briefly on your real estate experience is key during your introduction. Your potential clients want an agent who is friendly and approachable (which we addressed with the greeting and about me).
But they’re not going to choose an agent who doesn’t appear to have real estate expertise and experience. Now is the time to bring up any information you want to share regarding your real estate experience.
It helps to ask yourself what you would want to hear from a real estate agent if you were in the client’s shoes. What would make you feel comfortable trusting this person to handle the sale or purchase of your home?
You might mention any or all of the following:
- How long have you been working in real estate?
- Awards, achievements, or industry recognition you’ve received
- Industry memberships or clubs you belong to (like the Million Dollar Club)
- Number of homes you’ve sold
- A quick overview of the local housing market
If you’ve been on a roll lately, you can even mention some of the highlights. For example, “I helped a client list their home last month. We got it under contract for more than the asking price in 2 days!”
Mentioning the state of the local housing market can be really helpful, too.
For example, if you’re talking to a potential seller, “It’s definitely a seller’s market right now; you’d be surprised at what I’m seeing fixer-upper homes go for.” This further positions you as an expert in your potential client’s mind.
4. How You Can Help
This part is so important: telling your potential client how you are uniquely able to help them with their real estate needs.
For people who aren’t in the field, real estate can be overwhelmingly complicated. Even those of us who are in the field know it’s full of challenges!
Knowing they have an expert on their team to field the hard questions, know which step to take next, negotiate offers and contingencies, and navigate the entire process is invaluable to a buyer or seller.
So position yourself as the solution to any real estate problem they might have. Here are a few examples.
- “So many people think they won’t be able to buy for a few years. But I work with an awesome lender who gets people with FICO scores under 600 pre-approved!”
- “Home prices are definitely on the rise, but I watch the MLS like a hawk to get my clients first dibs on affordable homes.”
- “I’m dedicated to my clients, and I really go to bat for them. If you’re ready to buy a home, I’m here to represent you and work on your behalf.”
- “FSBO sellers are really getting ripped off in this seller’s market; I can help you get the full asking price or more for your home within seven days in most cases.”
Letting a potential client know a few ways you can offer solutions to their real estate problems or challenges can offer a sense of relief for them. That makes them much more likely to trust you with the purchase or sale of their home.
5. Exchange Contact Information
The final part of a great agent introduction is exchanging contact information with your potential client. You don’t want to nail the intro and fail to give them a way to contact you! Exchanging contact information should be quick and free of pressure.
Offer them a business card, your social media handles, cell number, or website to ensure they have a way to get in touch with you.
- “Here’s my card. I check my phone constantly throughout the day, so text or call anytime.”
- “You can see some of those gorgeous lakeside listings on my website at ___.com!”
- “Make sure to follow me on Instagram! I post photos of all my new listings there.”
Don’t forget that you should also politely ask for their contact information if they don’t offer it outright.
Try offering a freebie or bonus in exchange for their contact information. Many agents succeed by offering free comps, charts, or data on the local housing market, or by accessing an online buyer or seller tool to get lead contact information.
- “What’s your email? I’ll send you a quick list of all the home sale prices in your neighborhood so we can start figuring out how much to list your home for.”
- “Can I get your cell number? I’ll text you a link to that awesome real estate app I was telling you about.”
If you’ve determined this is a hot real estate lead that requires immediate action beyond just exchanging contact information, don’t let it fizzle out.
It’s perfectly fine to say something like, “I’ll be in town around 4:30 pm tomorrow. I can swing by with more info on how much similar homes near you have sold for, if that’s alright.
Creating an Online Real Estate Intro
Your introduction will be slightly different online than in person. With an online agent bio, you’re talking “at” the lead rather than to the lead.
You don’t get the chance to read their reaction or adjust the intro to better target their needs or questions. So your online introduction has to be a little more general, but just as convincing.
Introducing yourself online through your agent bio or About Me page should follow roughly the same steps as your in-person introduction.
You’ll greet the reader and share a little about you, your real estate experience, and how you’re uniquely positioned to help your clients.
Then you can include a lead magnet (like the buyer/seller tools we talked about earlier) to attempt to gather their contact information so you can follow up. Your online introduction can be a little longer than your in-person introduction.
But you don’t want an intro so long that it will overwhelm the client!
Remember that clients are seeking agents they feel comfortable with. If you come across as a long-winded bragger with a 1,500-word bio about how you’re the best agent on this side of Mississippi, you’re probably not going to win many clients.
Summing It Up
Now that we’ve covered the steps to crafting a great real estate agent intro, let’s look at a sample introduction between a real estate agent and a potential buyer.
You’ll notice all the components of a great agent introduction here: the greeting, about you, real estate experience, how you can help, and contact information exchange.
Hi! My name is Jessica, and I’ve been helping clients find the home of their dreams as a real estate agent at Town & Lake Realty for ten years. I was born and raised here in Jonesville, and my family and I absolutely love it here. So if you’re looking to buy soon, you need to get in touch with me! I work with a great lender who can get you pre-approved in a snap. Here’s my card. Give me a call or check out my website if you decide you’d like to go see some houses this week!
That wasn’t so hard, was it? Just be friendly, brief, and positive. A great introduction will not only get you more leads and clients directly, but it can also lead to referrals that grow your real estate business.
With a quick, friendly introduction like this, you’ll make better connections with potential clients and represent yourself as a winning agent.
If you’re dedicated to following up on and nurturing the leads you get from these introductions with a good real estate CRM, you’ll set yourself up for a profitable and rewarding real estate career.