Are you looking for a user-friendly solution to help you find, attract, and follow up with more leads, turning them into new clients? Then look no further than Real Geeks.
Tip: Looking for other ways to generate leads? Check out our complete real estate agent’s guide.
What Is Real Geeks?
Real Geeks has all you need to generate leads and manage your services at a price most small agencies can afford. In today’s world, your real estate career won’t go far without a professional looking website to capture the attention of potential leads.
While you can make your own website, that can be time consuming. And let’s face it – you wouldn’t be selling houses if you wanted to design websites! Fortunately, you don’t have to hire a website designer when you have Real Geeks at your service. Read on to learn how the CRM works, pricing, and whether it’s a fit for you.
Jeff Manson, founder of Real Geeks, does a great job showcasing some of the product’s best features in his Youtube video of the product. Make sure to watch the whole video to understand what this software is capable of doing.
Real Geeks Features
Real Geeks makes it easy to create and publish a site on the web that helps illustrate and communicate what your real estate brand is all about. However, the platform offers much more than a website. Real Geeks features include:
Customizable IDX Website
Internet data exchange, or IDX, is how MLS listings get on a website. With a Real Geeks website, you can easily create your own IDX website by customizing headers, logos, images, toolbars, and additional content. This means that your agency can create a unique user experience for potential clients and buyers without any familiarity with web design – which is a real bonus!
Potential buyers and clients simply create an account to view your properties, which helps to ensure you capture those leads.
Home Valuation Lead Capture
Real Geeks also offers a home valuation tool for your site that has possible clients and sellers enter their address in order to gain access to local comps and value estimates. When they enter their address, they can enter their contact info too. Even if they don’t choose to do so, the address is logged as a potential lead for you to pursue.
Lead Nurturing and CRM
Once a budding buyer or seller enters their information on your website or in the home valuation tool, their personal data is synced with the customer relationship management system, also called CRM. This system helps to track client information and keep it up to date in the system.
The database then allows you to filter leads based on activity, property location, correspondence, and other features. You can also view what properties people have looked at online and even properties they may have saved as favorites in the system, then use that info to send targeted follow-ups.
The Real Geek dashboard is designed to help maximize conversions by assigning leads and then reassigning them if they’re not followed up within a certain time period. It also allows you to view upcoming and past-due follow-ups and to filter activity by specific agent to help keep track of who is calling leads and when.
Mojo dialer, a power dialer, is integrated with Real Geeks. It can help to save you and your agents time when following up with possible leads. When you complete a call, the activity will automatically get logged in Real Geeks’ lead manager.
A few other features you (and potential clients) may enjoy include:
- Personalized Mobile App – Allows searchable MLS through your site on your smartphone, then sends out push notifications of any property updates
- SMS Autoresponder – Immediately delivers a response to a lead inquiry
- Market reports – Sends the most up-to-date statistics about the conditions of the market to client lead databases
- Facebook Marketing Tool – Can help you create fast and simple ads on Facebook and helps you track their performance
- Facebook Marketing Service – An in-house Facebook marketing team helps tailor leads for your specific real estate market
- Automated Email Drip System – Automatically sends email campaigns, such as postcards and SMS messages, to your potential leads
Real Geeks Pricing
Real Geeks charges $249 per month with no startup fee. For an additional $50 per month, you can add the property valuation tool. The Facebook ad creator also costs $50 per month. Their basic subscription is for two users. Each additional user costs an extra $25 per month. Their initial contract also spans one year.
You can also purchase PPC ad campaigns for Google or Facebook for $550 per month. You set a budget per month for ads and they’ll manage them for you. Google costs between $300-$500 per month while Facebook can range from anywhere between $300 and $1100 per month. Make sure to contact Real Geek for more information on their current prices.
What People are Saying
A real estate agent from Maryland recently commented about her experience with Real Geeks. She said, “I have been running an internet-based real estate team for over 16 years. I’ve tried several different products from many different providers and Real Geeks has outperformed them all. My Google placement went from a 3 in a natural search to 1. I have doubled my leads, too. I think Real Geek charges a fair price for all that is provided to you through their platform.”
Property First Realty Group does a great job of outlining the best features that you’ll see in the software. They note that, “This system is extremely effective if worked properly.”
Should You Give Real Geeks a Try?
There are a lot of things Real Geeks offers and does well. They make it very easy to build and customize a website to help you generate leads. You can also integrate with other listing websites, such as Zillow and Trulia, to generate even more leads. It’s like a lead generation bonanza!
The only thing users consistently say Real Geeks is lacking is a variety of website layouts. They’re often not as customizable as some would like. However, your prospects are simply looking for homes for sale. To deliver this, they need a clean and user-friendly website, and that’s exactly what Real Geeks delivers.
Real Geeks: The Real (Estate) Deal
Ultimately, we think Real Geek is a great product for a small real estate business, even if you’re just starting out. Their real estate websites are very professional looking and user-friendly and their marketing solutions are top notch. The real estate is all about visibility and Real Geek helps you to accomplish that. Where you take it from there is up to you!