If you’re searching for a guide to creating the perfect real estate agent bio, you’re in the right place. Read on to learn what a good bio should include, and how it can help you boost the credibility of your first impressions.
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- Why Real Estate Agent Bios Matter
- Step One: Brainstorm
- Step Two: Create the Hook
- Step Three: Make an Outline
- Step Four: Draft the Bio
- Step Five: Post It Proudly
- Should You Have a Real Estate Agent Bio?
What Is a Real Estate Agent Bio?
How many boring real estate agent bios have you read? Some agents don’t realize that the bio or About Us page is one of the most critical parts of an effective real estate website.
It serves as a way to help potential clients get to know you, allows you to share some of your proudest accomplishments, and can help you begin to create a connection with your prospects through storytelling.
It’s an opportunity that is often wasted with dull, all-business bios that may seem like they’re framing you in a positive, professional light but don’t help visitors see the human side of you.
That’s precisely what your clients care about seeing. They don’t know what the letters after your name stand for. They’re not familiar with the awards you’ve received.
They want to know what kind of person you are and what makes you the best agent to help them sell their home or buy a new one. Keep this in mind while you’re writing your real estate agent bio.
The best real estate agent bios strike a careful balance between being professional and creating a connection with clients. They’re never dull or self-serving. How do they do this?
We’ll highlight what great bios have in common and walk you through the five steps to crafting the perfect real estate agent bio.
Step One: Brainstorm Your Bio
Before you start writing, sit down to brainstorm a few ideas to add to your agent bio. You’re looking for interesting topics that include, but also go beyond, your work as a real estate agent. What makes you unique?
- What’s something interesting about you?
- What are your proudest accomplishments?
- What would your clients be surprised to learn about you?
- Do you have a unique collection?
- Do you play an instrument or have a hobby?
- What’s something you’re passionate about?
- What challenges have you overcome?
- Do you volunteer?
- How long have you been in real estate?
- What made you decide this was the career for you?
- What’s your favorite part of working as a real estate agent?
- Have you won any awards?
- What do you know/love about your region?
- What do you do in your free time?
- Is there a funny story you can tell about real estate?
- What’s your family like?
Be sincere and don’t try to market yourself just yet. Just share interesting stuff about your life and work! Maybe you’re a mom of 4, love skydiving any chance you get, or have dreams of sailing around the world one day.
While it’s important to mention your accomplishments as a real estate agent, it’s just as important to talk about your life outside of work to help your readers connect with you on a personal level.
Remember: This bio is your opportunity to humanize yourself and start building that connection with your website visitors. By starting with a brainstorming session, you’ll have plenty of interesting ideas to fill your agent bio out in step three.
Step Two: Create the Hook
Now that you’ve got some interesting ideas for your bio, the next step is creating the hook that will pull users in. This is how you’ll start your bio.
A hook has to be compelling, so don’t start your bio with “My name is Joe Smith, and I’m a real estate agent in Nashville.” There’s plenty of time to get to that in your bio, so try starting with something that will surprise the reader.
- “You’re looking at the Chili Cook-Off Champion at ABC Brokerage for four years running.”
- “What do you get when you combine an avid fisherman with the leading Realtor in the area? A new home, complete with directions to the area’s best fishing holes!”
- “Growing up on a sailboat taught me two things: Home is where the heart is, and an extra bedroom can make all the difference.”
- “My business is based on more than 80% of referrals from satisfied clients.”
Your hook can be about anything, but try to tie it into your career as a real estate agent, so it doesn’t seem out of place. It doesn’t have to be funny or extremely clever – just make sure it’s a solid opening.
It’s helpful to think of your hook as something a good friend would say about you when introducing you at a party. They’d mention something interesting, impressive, or funny that you’ve done. Try to do the same thing with your bio’s opening line.
Step Three: Make an Outline
You’ve brainstormed a few ideas to fill out your bio and come up with a compelling opening line. Now it’s time to set up a loose structure for your bio to follow – your outline.
It doesn’t have to be perfect or exact. Just decide the order in which you’ll address each point in your bio. Here’s an example of a real estate agent bio outline:
- Opening hook: “Growing up on a sailboat taught me two things…”
- Introduction: “I’m (name), and these days, I spend most of my time on land helping my clients…”
- Point 1 – Expertise: Talk about awards, connection to the area, what makes me stand out, etc.
- Point 2 – Local reputation: Talk about referrals, past clients’ experiences, or awards
- Point 3 – Passion: Talk about what makes me passionate about real estate in this area, how I treat clients, etc.
- Closing: Tie it all together and include a call to action
In this outline, you’re opening with a hook, introducing yourself and giving a quick summary of what you do. Next, you’re covering 3 points that the reader may want to know about:
Your expertise, your local reputation, and why you’re passionate about real estate in your area. As you make your outline, you’ll find that it’s easier to start to flesh it out in the next step.
Step Four: Draft It Out
Your outline gives you a framework that helps you fill in the rest of your bio. Now that you have a solid direction for your bio, you can start to add to each section. When you’re drafting your full bio, make sure everything is cohesive and flows well.
The closing of your bio deserves some special attention. It’s the last thing your readers will see, so it might be what they remember about you the most – something called the recency effect.
It’s a good idea to include a call to action (CTA) here where you tell readers what you’d like them to do next. Your CTA might be something like, “Thinking about buying or selling your home?
I’d love to walk you through the process. Give me a call!” You might ask readers to shoot you an email, sign up for your newsletter so you can keep in touch, etc. Once you’ve finished your draft, have someone proofread it and give you an honest appraisal.
It’s always helpful to have another person look over your draft in case they catch a mistake you might have missed or have advice on something to add or remove.
Step Five: Post It Proudly
When you’re happy with your real estate agent bio, it’s time to post it on your website’s About page. Make sure the font is large enough and easily readable against the background on the page.
You’ll also want to include a recent, professional photo of you on the page. After your hard work crafting the perfect agent bio, it’s time to share it!
Share a link to the new About page on your social accounts. You may want to add your bio to your social media profiles, too. After all, it’s a waste if you’re not sharing your hard work.
Should You Have a Real Estate Agent Bio?
Your agent bio matters more to your clients than you realize. For those who haven’t met you yet and are in the process of deciding which agent they want to work with, it can be the deciding factor.
A dull bio that only mentions your awards and sales statistics isn’t compelling. An exciting, honest bio that clearly demonstrates how knowledgeable and passionate you are about real estate.
On the other hand, it’s also helping your readers get to know you can help you connect with more prospects and win their trust from the start. Crafting the perfect real estate agent bio is just one way to improve and grow your real estate business.
We’ve got tons of guides and helpful articles for you at REthority. Click here to view all our real estate agent guides! They’ll teach you the steps to take to boost your business.