As anyone in the real estate field can tell you, leads are the bread and butter of your business. Today, real estate agents have all kinds of lead generation tools at their disposal, including one great service called BoldLeads.
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What Is BoldLeads?
BoldLeads was founded in 2013 by a mother and son real estate team. Since then, it’s become one of the most respected pieces of lead generation software on the market. They offer lead generation plans as well as pre-written drip emails, CRM, texts, and many other features.
We like this product because it’s built on customer service. Not only does it help you provide great service to your clients, but the company provides great service to you.
In an industry that thrives on charging ridiculous prices for low-quality leads, BoldLeads stands out as an exception. Read on to learn how the product works and how it can help you increase your referrals.
How BoldLeads Works
At its core, the platform is set up to get you leads so you can keep selling. Instead of giving you a number to dial, you’re getting a prospect’s entire story (more on that later, though).
With a complete profile, you have a better chance of closing. After all, one high-quality lead is far better than 10 low-quality ones. BoldLeads works by setting up landing pages for you designed to provide both buyers and sellers with information.
This includes home values that relate to the real estate market in your area. When a buyer or seller visits one of your BoldLeads landing pages, the system uses the information they provide to jumpstart the lead generation process.
Where BoldLeads really separates itself from other lead generation software is what it does with the information provided on your landing pages. It is sent to a highly functional yet simple Customer Reporting Management system (CRM).
In case you’re not familiar with CRMs, they’re basically systems that analyze the data of a lead. Then it provides you with information and strategies to help you interact and nurture them.
The CRM in the BoldLeads system provides you with a list of names, emails, and phone numbers that you can sort through. Use this as you move them through your sales funnel for more comprehensive real estate marketing.
The sales funnel then sets you up with a series of automated contacts through voicemail, text message, or email for each lead. It allows you to set the time of day, how often they’re contacted, the method by which they’re contacted, and what kind of content they will receive.
And it’ll do this for you for two years (yes, two years!). When leads respond, you get an email from BoldLeads to let you know when and how it occurred. Now, that’s lead conversion.
The Advantages of Using BoldLeads
There are a few reasons why BoldLeads continues to be a top choice in lead generation software. A few of the most notable advantages include:
Great Flow in the Pipeline
BoldLeads offers high-quality leads which ensure you a more successful deal. Plus, their experts offer you a steady flow of data on potential clients so you and other realtors in your practice can work on turning those leads into clients.
When you sign up for lead generation software, it’s not going to be without some technical difficulties. Every platform has site crashes, but how they deal with them is what makes BoldLeads better.
One call to their technical support team and the issue is fixed promptly, which wastes less of your precious lead generation time.
Templates for Landing Pages
For any portal, the landing page is crucial. When you register with BoldLeads, they offer several structures and designs for landing pages on their portal.
Once you are given access to them, you simply download the templates to create your own landing pages. It’s simple and very easy to use – plus, they look great when you are done.
Additionally, every landing page can be customized. In fact, you can even route specific landing pages to different team members to ensure your prospects speak to the right people.
Real estate companies can range from small start-ups to massive corporations. One of the best things about BoldLeads is that it can work for any company at any size – and won’t cost you an arm and a leg for lead generation.
They provide this service at very reasonable rates and if you need help deciding between their service packs. Then you can talk to them about your budget and they’ll help you find the right one for you.
Just be aware that a lot of their packages don’t include an ad budget and adding one in can get very expensive.
It’s not really recommended for agents to do their own digital marketing. This is because Google and Facebook are incredibly competitive spaces for advertisements. You’ll pay to have any company run your ad campaign for you, not just BoldLeads.
Area Listings Are Exclusive
BoldLeads offers exclusive registration. This means that only one realtor form a particular area or zip code is allowed to register.
That’s a huge advantage because, as you probably already know, when there are too many real estate cooks in the kitchen, successful lead generation can be much more difficult.
One of the first things you’ll need to do is check that BoldLeads is available in your area by going to their website, www.boldleads.com. The search is free.
BoldLeads may be a lead generation tool, but they provide other services too. The offer training classes and online seminars to help you brush up on your real estate skills.
Also, they have technicians that can help you fix any problems you run into. They also have exclusive access to Facebook groups. Finally, there are stealth communication modes you can use for your leads.
The perks depend on the package you buy, but if it’s included in your package, then you won’t pay an additional fee.
BoldLeads vs the Competition
The company sets itself apart from other products by farming the leads for you. Other products use digital platforms like Facebook and Google, but you have to manage the platforms yourself.
However, when you use BoldLeads, they do the heavy lifting for you. This is done in a few ways, and we’ve highlighted our favorites below.
For example, using their Text Concierge feature, a company representative will work the lead for you before ever handing it off to you.
With this platform, a team member uses a script to work a number of different situations. Instead of simply handing off the lead to you, they qualify it and initiate contact.
This is important because if you delay your contact too long, you’re more likely to lose the lead. But this is not the case with Text Concierge. You can be out in the field without worrying about following up with your prospects.
Lead Intelligence Module
Another unique feature is the Lead Intelligence feature. This enriches the data to include demographics, household information, mortgage information, and cell phone numbers.
Instead of just receiving a name and number, you’re receiving their entire story, which helps you connect with the prospect on a more intimate level. They even go as far as linking social media profiles linked to the prospect’s email address. I don’t know of any other platform that delivers this much information.
Additionally, any communication you have is logged in this same module. Not only does this help keep your organized, but it ensures you’re not calling prospects multiple times on accident.
Unique to BoldLeads is a referral bonus for prospects that you don’t want. With other lead generation platforms, you’re out of luck if they’re out of your wheelhouse. However, with this platform, you receive a 20% referral fee from another agent who takes the lead.
While this may seem trivial, BoldLeads is the only platform that does this. And it makes me think they’ve put their heart and soul into this platform. Every feature is to help you succeed as an agent, even when you may not be qualified to (or simply want to) take a specific lead.
We mentioned this before, but it’s important, so we’ll touch on this again. Many other platforms are designed to make as much money for the company as possible. However, BoldLeads is different. They not only want to make money, but more importantly want to see you succeed.
This is why they are very careful not to cannibalize your leads by offering other agents the same markets. On the contrary, they ensure only one agent is active in one zip code. Once an area is claimed, it’s off the market until that agent cancels service.
Although the platform has its own CRM, some agents want more functionality, so they choose to use their own. There’s no need to fear — BoldLeads integrates well with other CRMs.
In fact, it is compatible with some of the biggest names in the CRM game. These include:
- Big Purple Dot
- Commissions Inc
- Five Street
- Follow Up Boss
- Market Leader
- Money Tree
- Realty Juggler
- Top Producer
- Wise Agent
- Boston Logic
The pricing for BoldLeads breaks down to this:
- $269 per month for leads for sellers or buyers
- $500 per month for leads for both sellers and buyers
- $769 per month for advertising
These prices do not include ad spending, which can cost a minimum of $250 more per month. Also, note that the prices listed above are for a 12-month contract. It can be billed to you annually or you can pay bi-annually or per month for a fee.
Also, you cannot get BoldLeads on a month-to-month basis. Instead, you must sign up for a minimum of six months. If you sign up for 12 months, then you can get a discounted rate.
There’s no perfect lead generation system, so it’s important to be aware of a few of the pitfalls of BoldLeads, such as:
If you look at any of the online reviews of BoldLeads, you’ll find that one of the biggest complaints is the quality of the leads. They get their leads just as any other lead generation software does, through Facebook and pay-per-click Google ads.
Facebook is especially poor in finding the right target audience for the ad that goes into your sales funnel. Most people that interact with the ads are going to simply be curious about what their home is worth. This presents a lot of dead ends or potential clients that are still years away from seriously considering selling their home.
BoldLeads tries to make up for this by the sheer volume of seller and buyer leads they provide you. That’s why it’s important to have a plan about how you’re going to follow up with leads and nurture them in order to get a return on your investment.
What Users Are Saying
You can learn the nuts and bolts of products like BoldLeads, but what is really important is what people who actually use it have to say about it.
Real estate agent Greg M. says, “I have been using BoldLeads for the last three months and we are pleased with the product and the staff. We have figured out that about every 9th lead we get turns into a solid sale and sometimes a buyer too. I recommend BoldLeads if you want leads for sellers that actually work.”
A real estate agent from Arizona says, “When I signed up, I was provided 30 leads in the first week. I was then able to use the texting tool to set up an appointment in the third week and have listed 4 homes in just a little over a month thanks to the leads I’ve gotten through BoldLeads.”
Should You Use Bold Leads?
The more time you devote to generating leads, the less time you have to work directly with clients. If you can streamline your lead generation with tools like BoldLeads, then you can spend more time working with clients to secure future clients through those connections.
You should give BoldLeads serious consideration if your system relies on a high volume of leads, have a relatively long sales cycle, and want your leads to be exclusive to your area.
You might want to give it a pass if your budget doesn’t allow it or you want a more targeted system. Overall, we think that real estate lead generation software is essential for a successful business and BoldLeads is a great option.