TORCHx offers an online platform for real estate professionals to attract home buyers and make them lifelong clients. The software creates your very own SEO-optimized website and landing pages. Read on to learn how this platform can help streamline your marketing.
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What Is TORCHx?
TORCHx is an all-in-one program with a two-fold process. The first is to create a custom website to attract home buyers, and the second is to convert leads efficiently.
This is done my storing all of that data in a comprehensive CRM, or customer relationship management system. Read on to learn how both aspects work.
Custom IDX Website
First, TORCHx will build you a custom website with landing pages for each county, city, and neighborhood in your MLS. IDX websites are connected to the Multiple Listing Service to automatically update properties listed on your site.
This means you don’t have to waste time manually updating listings. TORCHx are marketing experts, so your website will be on-brand. TORCHx is also a Google Premier Partner, so they are experts in paid searches.
This is a great way to generate leads. Your website will have custom branding and be mobile-responsive. Additionally, it will have great SEO to generate organic searches.
For the extra mile, TORCHx will manage PPC (or Pay Per Click) campaigns. This helps you continually get new eyes on your website. On the landing page, potential buyers see a professional website that is filled with information about their region.
Lead Engagement
Once a prospective buyer makes their way to your site, TORCHx gives you the tools needed to nurture them and turn them into clients. Because this is done automatically, you’ll spend minimal time on this process.
One way of doing this is through drip campaigns. These are automated emails that engage leads and turn prospects into clients. Along with marketing emails, other marketing solutions TORCHx offers include automated text messages and property blasts.
Then, the powerful CRM makes sure leads don’t fall through the cracks with action-based communications, automated lead tracking and automated lead notifications.
It will also verify that leads are good through an extended lead analysis. Or, if you generate leads on your own (say, at an open house) you can import them into the CRM on your own.
Here’s how TORCHx breaks down its services:
Attract
- Mobile friendly website
- Organic search engine marketing and paid search campaigns
- Dynamic property data
Connect
- City, county, and neighborhood landing pages
- Saved property searches
- Automated lead verification
Nurture
- Comprehensive CRM
- Automated drip campaigns and follow-ups
- Mass text messaging and email marketing
Track
- In-app lead distribution
- Real estate agent activity tracking
- Automated lead notifications and follow-up reminders
Why You Should Choose TORCHx
There are a lot of options in the market for real estate software. With the acquisition by Constellation Real Estate Group, TORCHx is able to employ the company’s deep knowledge of the real estate industry.
It also has some pretty impressive partnerships that speak to the tool’s efficiency. Here are some of TORCHx’s alliances and certifications:
- Berkshire Hathaway Real Estate Preferred Supplier
- NAGLREP Corporate Partner
- RE/MAX Approved Supplier
- Premier Google Partner
Plans and Pricing
TORCHx doesn’t advertise its pricing, so to confirm exact figures, you’ll want to reach out. The company offers a free demo with more information and pricing. TORCHx is a SaaS company, meaning Software as a Service.
Pricing is not listed on the website, so we pulled some information from a few online product reviews.
From there, three to six agents can cost as much as $799 per month and seven to 65 agents $1,099 per month. The startup fees go up with more realtors, as well.
In addition, paid search campaigns are sold separately. These paid leads start around $500 per month, but are not required. There is no contract, so you can cancel at any time.
This subscription model can also be comforting because you know what to expect to pay every month. That isn’t always the case with competitors like Zillow Premier Agent, which charges between $20 and $60 per lead.
To get a free demo and customized pricing, visit torchx.com or call customer service at 1-888-428-9659 or email support@torchx.com. The company is open Monday through Friday from 7:00 am to 4:00 pm PST.
TORCHx Pros and Cons
TORCHx is one of may Real Estate software websites. Unlike others, it offers lead generation, advertising, and an automated CRM. Here are some of the pros and cons to the tool:
Pros (what we like)
- Affordable pricing for individual agents or large companies
- Attractive custom websites
- Google Premier Partner
- Lead generation across a variety of outlets
- Offers automated lead nurturing
- Everything is rolled into one total package
Cons (what can be improved)
- No integration with social media like Facebook ads
- Websites are built with pre-selected drop-down tabs
Alternatives
As with any good review, it’s important to highlight the alternatives to ensure you’re making the most informed decision possible.
- Agent Carrot makes template websites for real estate agents and investors. For $149/month, you’ll get a website, SEO services, and 12 blog posts per month. We think this is the best value in the market for a site with custom content.
- Real Geeks offers beautiful IDX websites for about half the price of TORCHx, at $249/month. These websites don’t have as much content, but can be easily optimized with a few hours of writing.
Should You Buy TORCHx?
Real Estate professionals live and die by their leads. TORCHx is an all-in-one platform to help you succeed by generating leads and keeping in touch with them.
Full-service search marketing sends quality leads who are read to talk. Leads are then filtered through lead verification features. Once a lead is verified as quality, you’ll be able to keep in touch with them through text and email campaigns.
The software is an easy way to keep all of your customer information in one place. You know how precious leads are, so you can probably pay for your year’s subscription in just one sale.
To get a better feel for what TORCHx has to offer, head to torchx.com and watch the video on the home page.
