If you were to ask any high performing real estate agent what tool they couldn’t possibly live without, there’s a good chance they’ll point to their go-to CRM. While there are many options in today’s market, Top Producer’s CRM is a great choice.
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What Is Top Producer CRM?
Top Producer has been on the real estate CRM scene in some form or another since 1989. Today, it’s cloud-based CRM software that can be used to help manage interactions with clients, including current prospects and clients of years past.
One of the most notable things about Top Producer CRM is its sale pipeline. It helps you to schedule appointments, generate leads, and even handle contacts and send emails.
Top Producer will remind you of important tasks needed to maintain all your reports in an easy-to-access database. Its platform is also mobile-friendly.
This is helpful because almost every real estate agent is out in the field. Gone are the days of sitting in an office chained to your computer.
Top Producer is a great product for teams, brokers, and individual agents to use and it claims to convert over 1000 leads per year for its users.
Top Producer CRM’s Best Features
What are some of the best things about Top Producer? We’re glad you asked! Busy real estate agents can manage their businesses from anywhere.
You also need to be able to complete tasks easily in a matter of minutes. SMS leads are sent straight to your smartphone or another mobile device. It also offers:
A Smart Pipeline
Have you ever felt like you needed a coach to help you with your sales pipeline? Top Producer offers that! Their pipeline feature offers contextual coaching to help qualify your leads from anywhere and then move them further into the sales funnel.
Remember, people often buy something in their mind long before they actually purchase it, and a home is no different. Top Producer’s contextual coaching also helps you to connect with potential clients in a way that’s meaningful.
It asks you:
- Do you want to follow up with a client?
- How do you want to follow up with a client?
- When would be a good time to schedule that follow up?
The contextual coaching helps you to work your sales pipeline in a way that’s easy for anyone to understand. It also allows you to manage, schedule, and send personalized follow-ups to clients and engage with them in real-time.
In other words, it helps your communications seem as if they’re coming from a real person and not generated by a machine. Potential clients can tell the difference and appreciate this personal touch.
Some CRMs are unable to integrate data with platforms that store contacts and appointments on a calendar. Luckily, Top Producer’s CRM allows you to integrate seamlessly with Google and Outlook.
This lets you and your team easily view and manage your contacts from any mobile device. Say goodbye to duplicate data entry with this Top Producer feature!
Real estate agents depend on their social networks to help drive their business forward. Facebook, Twitter, and other social media platforms are playing a larger role in real estate businesses today. Fortunately, Top Producer understands this.
Top Producer offers a social media toolset that allows you to access, follow-up, and post on your social media channels to reach every contact in your database.
You never have to worry about forgetting a birthday or other life milestone again. This ensures your clients won’t soon forget you either.
Leads come from all over, but Top Producer helps you manage them no matter where they come from. This CRM allows you to integrate with big sites such as Realtor.com. You can make connections online and then use Top Producer to turn a contact into a customer.
The Market Snapshot feature can help increase your click-through rate. It does this by utilizing customized alerts to notify your contacts of changes in market data in real-time.
This includes things like alerts for properties that were just listed, properties that were just sold, and properties that have been reduction in price.
The Market Snapshot is a great way to bring your leads full circle by keeping the information you share pertinent and keeping you at the forefront of the mind of potential clients.
When you use a CRM, it can put you in a vulnerable position. After all, your data is now all in one place and while that’s convenient, it does present a few security concerns.
With Top Producer, you don’t have to worry. This CRM uses multiple layers of encryption for your data and also safeguards it against any device failure.
It also scans for viruses and has built-in intrusion detection systems to keep your data (and your client’s data) safe and sound. All your information is backed up on an hourly, daily, and weekly basis to ensure it’s locked down tight.
You can increase your productivity with this feature from Top Producer. It allows you to create buyer and seller presentations easily by importing data and pictures from MLS. This helps you spend less time creating documents for your clients and more time working directly with your clients.
Top Producer also offers IDX website development. This combines your website with the MLS system to show all of your listings. A website through Top Producer can help solidify your brand and make your website the go-to resource for information on real estate in your area.
This helps generate leads and bring potential clients into your sales funnel with automated follow-ups through the CRM.
Top Producer Plans and Pricing
With all that Top Producer does you probably expect it to be expensive. The truth is, it’s actually quite affordable for what you get.
The most up-to-date pricing for Top Producer is:
Starter Plan — $50/month
The most basic plan includes the CRM and a website.
Professional Plan — $80/month
A step up, the Professional plan includes everything from the Starter plan plus the Market Snapshot.
Advanced Plan — $90/month
The most advanced plan is, as you guessed, the Advanced plan. This includes everything from the Professional plan plus Fivestreet.
Individual Product Pricing
Of course, these plans are not your only options. If you don’t want to pay for unnecessary features and would rather buy your service a la carte, you can. However, pricing is a little more expensive than buying in a bundle.
Top Producer also offers team accounts, but you’ll need to contact them directly for pricing.
When you sign up for a CRM and/or a website for your business, you want to know that you can contact someone if something isn’t going quite right. Luckily, Top Producer CRM has some great features that will help you if you need assistance.
You can contact them via email, phone, and through online request forms. They also have a Facebook group for users that can link you with other agents so you can crowdsource help and make a few business connections in the process. In the group, you can also gain access to coaching sessions via Facebook Live.
Perhaps the most unique support feature offered by Top Producer is the Top Producer Campus. This is an online learning platform that offers trainings, classes, self-directed courses, and video tutorials.
We believe the best way to determine a platform’s validity is to gather actual user feedback. Here’s what a few real-world users have to say about Top Producer (reviews from Capterra):
Tim T, Real Estate Agent
“We love the listing systems, follow-ups, and closing systems in Top Producer. It helps us to stay on top of the things we need to do for both existing clients and prospective clients too – and helps to ensure no one drops the ball with potential leads. It’s a great and affordable product!”
Tara M, Real Estate Agent
“Once you learn how to use this product it’s great. The customer service is wonderful and the tutorial videos are very helpful. If you run an agency with a database, this CRM is a must-have because it can help you to keep track of everyone.”
Should You Use Top Producer CRM?
There are a lot of CRMs out there for you to explore. But we think that Top Producer should be at the top of your list. It’s affordable and more importantly, it’s a useful tool to help keep your business moving toward being the success you know it can be. It will change the way you do business – for the better!