Agents often overlook the best and most effective form of real estate marketing: real estate signs. Yard signs not only attract attention, but may also bolster your professional image.
Related: Maximize your potential with our one-stop guide for agents.
Why Use Real Estate Signs
The digital age has made it easy to spend big on software to generate leads, and those platforms should certainly have a place in your marketing plan. But how do you reach the impulsive potential buyer while they are out and about?
We think the best tools is a yard sign. After all, bright, shiny objects attract most buyers. These signs vary in quality and are highly customizable, allowing you to stick out from the competition. Signs come in many varieties and even light up! But just like business cards, the simple designs are usually the best.
Read on to learn about types of real estate signs, where to buy them, and how they can help you attract potential buyers.
Types of Real Estate Signs
With so many options, it’s hard to know which type of sign to choose. Each realtor sign has its different use, so it’s helpful to know every option available to you. We’ve put together a guide to help you select the best type of sign for your property listing.
One of the best signs we’ve seen is a solar sign. These are made by realestatesignlight and help you stand out in a generic sign market. Not only is this the best selling solar sign in the US, it’s also rated first by customers.
Photo Credit: Real Estate Sign Light Instagram
Commonly used at apartment buildings, feather flag signs are vertical signs 10 or so feet in height. These are typically expensive but attract attention because they sit above eye level and flutter in the wind.
These types of signs are just as they sound: a metal frame in the shape of an A with the sign attached to the frame. Agents use these signs in areas with high foot traffic, as they can easily be folded and stored on-site. Although these tend to be a little expensive, they are sturdy and don’t require ground anchors.
Directional signs are the best way to show someone where your open house is located. This is because the sign literally points to the direction of your listing. If your listing is on a low-traffic street, an effective strategy is to place signs in different places to direct a buyer right to you. Techniques vary, but bright colors attract attention so reds and yellows are commonly used.
You’ve likely seen this type of real estate sign in one form or another. This is simply a sign with a metal sign posts in the shape of an H pushed into the ground. The frame can be flimsy or sturdy and the sign itself being made out of corregated plastic or metal.
Placed in front of houses, brochure boxes hold property information sheets. With more automation available in today’s world, many real estate agents are abandoning these types of signs in favor of those with a simple phone number or website. However, these are still a good option in areas where your client base is not as tech-savvy.
Often times, you’ll see a rider that says “sold” or “open house Sunday.” Sign riders are small (often metal) signs that “ride” on a bigger real estate sign. These are used for many things, but are an easy way for an agent to communicate information to the market without requiring them to switch out the sign. Often times, real estate companies provide agents a sign with the company name and logo and the agent will attach a rider with their contact information.
Realtor Sign Options
While you can buy signs in varying shapes, sizes, and materials, the most common material is corrugated plastic with a thin metal sign post. It’s best to use these in high-traffic areas where a sign is likely to be thrown out or stolen. These signs can be bought locally or online. The typical “bandit sign” you’ll see on the corner of a busy street can be purchased for $5-$10, though prices decrease when bought in volume.
Metal frame signs are typically aluminum and are extremely high quality. Remember, real estate signs are put in high-traffic areas which mean they are likely to be taken down by they city or a mowing crew. Unless there is significant traffic that allows the sign to be put in the yard of the property, we don’t suggest using these signs for open houses, as they average $30-$40 in price for the sign and sign frame.
Yard Sign Pricing
Pricing varies by sign type, material, and amount purchased, but simple plastic signs and frames start between $10-$15 for 100 signs while a higher-quality metal sign may run up to $100. Check out our helpful table below based on pricing information from Deesign.com.
Where To Buy Real Estate Signs
As with anything, finding the best source for yard signs can be overwhelming. We’ve listed our favorites below.
One of our preferred partners is Build A Sign. Even better, we’ve done a full review on the company. While the design module leaves much to be desired, if you’re using our own template, you have an opportunity to save some serious dough.
Great Yard Sign Pricing
DeeSign is a family-owned business and offers any type of sign imaginable. Pricing is competitive, though you’ll need to design the sign yourself to avoid paying a design fee.
Most User Friendly Design Module
For those without a graphic designer on hand, Vistaprint is a great option. Although their products are a little more expensive than other websites, service is great, quality is high, and it’s incredibly easy to design products on their website. The best part is that once you’ve designed one product, you can easily apply that design to other products like business cards, flyers, or any other product they sell.
If you’re an new agent, don’t skip the yard sign. They are easy to order, highly customizable, and very effective. So what are you waiting for? Get out there and start improving your sales!