Let’s face it — we’re in the digital age, and most real estate searches begin online. While there are many online platforms available, Homesnap is one to watch, and smart agents embrace this platform. Read on to learn why.
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What Is Homesnap?
The real estate industry depends on accessing accurate, up-to-date MLS data on properties for sale. Today, most home browsing and searches are done on mobile devices.
So the ability to view and search MLS listings from anywhere is absolutely vital for both real estate agents and home buyers. Mobile apps Homesnap and Homesnap Pro do just that.
Additionally, with $32 million raised, they have a war chest of cash which they can use to create unique features for their platform.
With these top-rated real estate apps, home shoppers access the same MLS data as realtors from their phones and tablets, and agents tap into more in-depth MLS data on the go.
Our favorite feature is that users reveal listing details like home value, school ratings, interior photos, and more by simply snapping a photo of the home.
Read on to learn about this feature and how Homesnap is giving Zillow a run for their money.
Homesnap’s Best Features
The Homesnap platform is designed for home buyers and shoppers that are not licensed real estate agents. It allows home buyers to search for properties, view photos, and see detailed information for each one.
Also connect with agents, share properties from the app, and get optional alerts for new listings, price changes, and market updates. Here’s a detailed look at the Homesnap features for home buyers.
Search Like an Agent
With so much outdated and inaccurate real estate listing information floating around online, getting reliable MLS results from a home search is a big deal.
While some real estate search apps are targeted only to home buyers, Homesnap is the same app real estate agents and realtors use to access MLS data.
With real-time results and in-depth information on any property viewed, it’s easier for buyers to make informed decisions about the homes and properties they’re interested in learning more about.
Get Detailed Property Information
Homebuyers searching online expect to be able to see a photo, an address, and a short description of a property. Homesnap takes it a step further and displays detailed information about each property, including:
- HD property photos
- School zoning
- Property lines
- Property history
This can be a time-saver for buyers in the research phase, especially those with specific preferences like properties zoned for certain schools.
Connect with Agents
Homesnap allows users to send messages to real estate agents through the app instantly. Each message auto-populates with a short message and the address of the listing to make it simple to show your interest in a listing.
You can choose the listing agent or an agent you know and trust. Home sellers can connect with local agents through the app, too.
Find My Agent
This feature lets buyers with an agent keep in touch and streamline the home search process. Through the app, users connect with their agent in several ways:
- Share favorite properties
- Request a showing
- Send and receive messages
- Get confidential contract and sale information on their property
Homesnap offers a unique feature called in-app messaging. With it, users can share a property they like with others without leaving the app, even if the recipient doesn’t have or use the Homesnap app.
The recipient will get the in-app message as a text message. When the recipient sends a reply, the sender will be able to see the response inside the app.
This keeps the entire conversation in the app — the “search headquarters” — and allows the user to continue searching without interruption while sending messages.
After a user chooses their search criteria for properties, Homesnap can save the search and issue notifications to alert when a new listing matching those criteria becomes available on the market. Criteria might include:
- Price range
- Number of bedrooms and bathrooms
- Price changes
- Square footage
These features can be incredibly useful for people considering buying a home. One significant benefit of using the Homesnap app is the ability to connect with agents directly.
You could find your real estate agent on the app and immediately start requesting showings of your top properties, ask questions, share your preferences, and more.
Another big plus is the in-app messaging capability. When you’re in the home search zone, leaving the app every few minutes to share a listing with a friend, partner, spouse or agent really interrupts the whole experience.
In-app messaging keeps you focused on your search while you send your favorite properties to someone you know. The best part of in-app messaging is that it doesn’t require recipients to have or download the app!
Next, we’ll look at Homesnap Pro, the app version made for real estate agents and realtors.
Homesnap Pro Features
Homesnap Pro is designed to make it easier for real estate agents to work on the go, from anywhere. But it doesn’t just make it possible to view complete MLS listing information.
This app delivers free, qualified leads, generates comps, facilitates communication with leads and clients, and even features a safety timer to protect you in the event of danger.
There’s a good reason this app is included as part of your MLS membership benefits! Let’s break down the uses and role of each feature in the app.
Free Qualified Leads
Homesnap says millions of people use the app every month to browse homes on the market. As the listing agent, your name and information is prominently displayed with your listing.
When a user has a question about the property or wants to schedule a showing, they can message you directly. That’s a free, qualified lead! You can set your notifications to alert you when you receive a new message from a lead.
Instantly Schedule Showings
Once you’ve gotten messages from qualified leads, it won’t be long before someone is ready to see the house in person. You can schedule a showing right from the app using the ShowingTime™ and Centralized Showing Service™ integrations.
You’re able to choose your available times and dates, book showings when prospects request them, cancel showings, and open up availability any time you want.
Agent Safety Timer
In 2018, the National Association of Realtors found that 41% of women and 20% of men have felt afraid for their safety while on the job. Agents are at risk of being attacked or harmed.
After all, the isolated nature of the work and the high incidence of dealing with strangers is a safety concern.
Most agents work alone and occasionally go to remote locations to show properties, host open houses, and meet with potential buyers and sellers.
That’s why this is one of the most important features Homesnap Pro offers. The Agent safety timer can help real estate agents avoid or escape any situation that doesn’t seem right or becomes dangerous.
When you’re close to a property you’re about to show or visit, you can silently activate the agent safety timer without anyone’s knowledge. Here’s how it works:
- View any property when you’re within 2,000 feet of it on Homesnap to access the safety timer.
- Set the duration for the timer and select your emergency contacts to notify in case of a problem. Time can be added if the showing is taking longer than expected, and the timer can be stopped if the showing ends early.
- If the timer expires and you haven’t ended it or added more time, a text message will automatically send to the emergency contacts you selected.
- If there is an immediate problem, the timer features a one-touch distress alert that will instantly send a text message to one of your emergency contacts before the timer is up.
Homesnap Pro can be your real estate customer service headquarters. When you’re working with a client, you can invite them to connect with you on the app. If they do, they’ll get special permissions and features:
- Share homes
- Request tours
- Message back and forth
- Unlock pro-level data like real-time info on contracts and sales
Client communication through the app is easy, and all communication stays in one place. You can see all previous conversations with the client and make sure you never miss a message or showing request.
This useful feature gives you the ability to quickly generate Comparative Market Analysis reports from the app and download it as a PDF. You can print or send a PDF to your clients. Creating comps takes less than one minute.
Pro allows you to send messages to clients and agents in your MLS. This can be really beneficial when it comes to tracking the messages and interest received about one of your listings.
All messages from leads show up with the listing they inquired about to help you keep track of all buyer communication.
Agent-Only Data Search
Homesnap Pro gives you the ability to use your mobile device to perform powerful MLS searches. You’ll see the agent-only data you need as a real estate professional. This includes MLS data like:
- Property summaries
- Recent sales
- Showing instructions and highlights
- Commission splits
- Property price history
- School districts and more
As an agent, you also can check out the way you’re connected to other agents and see collaborations with your coworkers using your transaction history.
Homesnap Pro Ads
It’s easier to run ads simultaneously on multiple networks with this feature. You can prepare ads to run on the most heavily trafficked networks for real estate:
Your targeting options allow you to make sure the ads end up in front of people most likely to become clients. Use ads to generate buyer or seller leads.
Track Market Changes
Stay informed just by browsing the Homesnap News Feed from the app. The News Feed shows real-time information about properties in your markets.
This includes new transactions to status changes, so you always know what’s going on in your area. You can select the markets you want to view in your News Feed from the app settings.
Homesnap Pro University
Homesnap Pro University is a free way to increase your real estate knowledge as a licensed agent. This online library features marketing tips, free client materials, tutorials, and articles with real estate tips. This library of information is only available to real estate agents.
Homesnap Plans and Pricing
Both Homesnap (for home buyers) and Homesnap Pro (for agents) are free apps with no cost to download or use. However, Homesnap Pro includes the option for agents to run ads on Waze, Google, Facebook, and/or Instagram, which do cost money. These prices are listed below.
Homesnap Pro Ads Cost
- You get to set your ad budget for each network, anywhere from $49 to $499.
- A single ad purchase charges the full amount you’ve budgeted, but there is a Subscribe to Save option that gives you a 15% discount.
- You can add more money to your ad budget if an ad is performing well
Homesnap Pro+, a paid add-on only available to Homesnap Pro users, helps agents increase online visibility by optimizing their Google Business profile. It is not free. The pricing for Pro+ is listed below.
Homesnap Pro+ Subscription
- Annual: Discounted rate of $399/first year; the full rate of $599/year after that
- Monthly: $49.99/month, beginning the day you purchase
Pros and Cons
Overall, we love Homesnap. While Zillow is still the elephant in the real estate room, it can’t be the juggernaut forever. Homesnap has intentionally made their platform simple, which we believe will help attract new users.
Pricing is competitive, and the app has a fresh but simple interface. While there are a mind-numbing amount of real estate software options, we think this platform is one of the best.
With features like safety timers, simple CMAs, showing schedulers, and agent messaging, we believe Homesnap is on its way to becoming a household name.
Final Thoughts on Homesnap
There’s nothing negative to be said about Homesnap and Homesnap Pro. These apps are highly rated, used by millions, and reliable enough for buyers and agents alike to use.
For those in the market for a home, the Homesnap app will make the search easier and can even help you find your agent. It’s likely to become your mobile home search HQ.
For agents, Homesnap Pro offers a way to view agent-only MLS data while you’re in the field. That’s a game-changer. It can help you be safer on the job with the safety timer feature.
The ability to generate comps and get free qualified leads are the cherry on top. Do you use Homesnap or Homesnap Pro? What do you like about it, and are there any features you dislike or want to see added?